PR in High Definition

AUGUST 29, 2014

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

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PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

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Creativity Employee Newspapers Crisis 116

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

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Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

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Blogging Writing Facebook Twitter 94

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

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Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

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Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. There’s no one-size-fits-all definition of success, so set goals backed by data.

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Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. So give it a shot.

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Journalism Marketing Writing Creativity 142

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

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Digital PR Reputation Employee Social Media 246

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

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Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. No creative spark . See this earlier post for more on the power of PR creativity.

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SEO Storytelling Product Launch Measurement 178

Ishmael's Corner

NOVEMBER 11, 2014

But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

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Storytelling Sports Mobile Software 136

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

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Digital PR SEO Agency Pitching 71

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. Definition First things first. Compile a list of all media mentions (news articles, blog posts, podcasts, videos). Contribute to industry blogs, forums, and publications to stay at the top of their minds.

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Reputation Publicity How To Marketing 104

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

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Blogging Twitter Facebook Measurement 80

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

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Banking Marketing Measurement Meeting 199

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. We’re talking “all-expenses paid trips to Iceland” levels of incredible. but it is essentially a barter system.

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Instagram Advertising Advertising Social Media 152

Cision

NOVEMBER 18, 2015

It has “recipes” for common activities you might want to do, like: Post uploaded YouTube videos to your WordPress blog. I can personally vouch for this WordPress plugin: Revive Old Posts has been a huge generator of traffic to my PR blog. It simply publishes an older post on your blog to social media.

Social Media 120

Social Media Tools Marketing Media 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

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Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. Simultaneously, I was devouring fashion blogs, particularly those that had an intelligent point of view and strong voice. 10 years later, the answer is a definitive yes!

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Fashion Travel Interviews Instagram 227

The Resolution Blog

NOVEMBER 16, 2015

PRs practically own Pinterest and they are great mood boards to kick start creative ideas. Once added, whenever you see a creative idea you love, just click on the Pinterest logo when you find a page you want to save. Often you’ll stumble inspiration when you least expect it, and usually when you are working on something else.

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Pinterest Creativity Web Tools 120

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. I saw these videos and I am so inspired by my students and their creativity! Here’s the commercial.

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Video Exercises Twitter Creativity 122

PR in High Definition

SEPTEMBER 28, 2023

Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives. Likewise, creativity came up in many sessions during the PRCA International Summit. It’s a powerful combination.

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Cision

DECEMBER 8, 2015

If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m. Sure, there is definitely still an art to it, but when you add the science of analytics, you suddenly turn your art into an investment. B is for blogging. Blogging works for some and not for others.

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Content Marketing Analytics Blogging Education 120

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

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Study Media Relations Media B2B 162

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. Some may recall the PRSA-driven effort of a few years ago to update the definition of PR , and all of the industry mud wrestling around this.

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Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

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Sports Agency Creativity Industry 245

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. I published a summary of the report on my blog.

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Public Affairs Privacy Creativity Software 112

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

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Creativity Software Exercises Video 54

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. So yeah, that definitely helps.

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Strategy SEO Banking Pitching 62

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. The post New Year, New Predictions, Same Goal: Authenticity appeared first on Maccabee Blog.

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Crisis Management Crisis Social Media Reddit 62

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.

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Social Media Media Mobile Pinterest 112

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Jason heads up all TV content at Adweek, from programming to adtech. Kelsey Sutton | @kelseymsutton.

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Twitter Advertising Advertising Report 177

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. That’s where we’ll win.

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Content Marketing Strategy Marketing How To 120

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative. 10X Content. And it gets the attention of search engines and the media.

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B2C Study Exercises Sports 157

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

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Creativity Energy Ethics Course 41

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

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