Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

Doctor Spin

OCTOBER 25, 2024

Continue reading Learn more: The Digital Transformation Hierarchy Subscribe and get a free ebook on how to get better PR ideas. Create spaces for creativity, celebrate risk-taking, and encourage your team to think outside the box—make innovation part of the company’s DNA. Creativity and Innovation Management. Don’t do it alone.

Leadership 52

Leadership eBook Technology Analytics 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. Creative body copy that explains what the offering is. First, what is a landing page? These elements include: An attention-grabbing headline. Event registration.

eBook 69

eBook Tools B2B Examples 69

Doctor Spin

NOVEMBER 29, 2023

Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Learn more: Stoic Philosophy for PR Professionals Subscribe and get a free ebook on how to get better PR ideas. 2023, November 27).

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

DECEMBER 4, 2023

Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. Learn more: The Bandwagon Effect: Momentum Is Everything Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Deconstruction. Analysing philosophical and literary language to uncover implicit assumptions.

How To 52

How To eBook Analysis Analytics 52

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com. This post was originally published on Types of Bad Thinking Habits.

eBook 52

eBook Resources Groups Examples 52

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 76

B2B Media eBook Interviews 76

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis System Data 52

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Please support my PR blog by sharing it with other communication professionals.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! He regularly used innovative and creative advertising techniques to capture the public’s attention. Please support my blog by sharing it with other PR- and communication professionals. Learn more: P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. link] Please support my blog by sharing it with other PR- and communication professionals. Shep Gordon had a knack for “making parents angry.” Shep Gordon. 2023, December 18).

Wikipedia 52

Wikipedia Reddit Local eBook 52

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Most B2B marketing organizations don’t do this enough.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Doctor Spin

MARCH 20, 2023

Please support my blog by sharing it with other PR- and communication professionals. This could free up PR professionals to focus on their work’s more strategic and creative aspects. Read also: PR Beyond AI: A New Profession Emerging From the Rubble Subscribe now and get a free ebook on how to get better PR ideas !

Corporate 52

Corporate eBook Tools Data 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". Get creative. Today’s consumer receives their news and content from a multitude of sources including social media, blogs and podcasts. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

OCTOBER 29, 2024

Creative briefs. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. A third example of a program is running a corporate blog like a news site. This is fraught with drawbacks. It’s heavy lifting.

Marketing 173

Marketing eBook Guidelines B2B 173

Doctor Spin

NOVEMBER 17, 2023

Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. In addition, numerous other mental models are used in various fields, such as economics, psychology, and systems thinking.

How To 52

How To eBook Wikipedia Viral 52

Sword and the Script

APRIL 19, 2016

A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Reporters ask good questions.

Media Relations 60

Media Relations Media Interviews Pitching 60

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter. That’s a good outcome for a company selling software.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g.

Marketing 55

Marketing Resources eBook Construction 55

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 137

Tools Publicity Measurement SEO 137

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Image: Twenty20 via Pexels, Creative Commons CC0. And long-form content. Create bare-bones lead nurturing emails.

Content Marketing 49

Content Marketing Marketing Branding Brand 49

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. I love that it keeps you on your toes and you need to move smartly, fast and creatively. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52