Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

FEBRUARY 23, 2023

I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. A couple things to point out as you watch the video or review the deck.

Social Media 186

Social Media Trends Marketing Media 186

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”. We focus on working with non-profits, small businesses, women CEOs and business owners. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

OCTOBER 23, 2019

Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Skills/Attributes. Highly motivated and results oriented. Ability to develop detailed marketing plans and manage to timelines and budgets. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

AUGUST 30, 2024

A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. Gone are the days when PR was solely about creativity and storytelling.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Communications Conversations

JANUARY 27, 2022

I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. See the full webinar below, or the slide deck, in case you don’t have the hour. I have to–for this blog, for our podcast, for my enewsletter, for class. Finally, a couple caveats as you review the presentation below.

Social Media 163

Social Media Trends Media Creativity 163

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights.

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Blogging 102

Blogging Facebook Twitter How To 102

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Watch Gini Dietrich’s free on-demand webinar today! Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Contently - Strategy

JULY 27, 2020

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Are you able to go beyond blog posts and create for the channels and formats your audience craves the most? If not, this article and this webinar will help.). Do you have an ROI model in place? (If

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Cision

OCTOBER 6, 2015

Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar. With such an informative webinar, many attendees posed questions on the process of content creation. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Stern + Associates

AUGUST 13, 2024

The Power of GenAI Tools Content Creation and Personalization : ChatGPT : This conversational AI can generate engaging and tailored content for blogs, social media, and email campaigns, making it easier to maintain a consistent brand voice. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Branding Brand 186

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 78

Blogging Twitter Creativity Facebook 78

Contently - Strategy

NOVEMBER 19, 2020

They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 142

Trends LinkedIn Video B2B 142

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 80

Blogging Twitter Facebook Measurement 80

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. Takeaways Applicable to Any Vertical Market. execute them?

B2B 75

B2B Creativity Film Trade Shows 75

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately.

Skype 120

Skype Conference Leadership Big Data 120

Cision

JULY 21, 2015

We recently spoke with renowned social media consultant Jenn Herman before her free Cision webinar and asked her why a brand should get involved and how Instagram’s growth will continue to influence social media strategies in the future. Register for Jenn’s “Build Your Brand With Instagram” webinar today!

Instagram 120

Instagram Branding Brand Social Media 120

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Did you catch our webinar ran by our European PR experts? Europe: How to get multi-country comms right.

Reputation 133

Reputation Creativity Crisis Employee 133

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Cision

APRIL 21, 2015

Or nobody showed up to your online webinar. Make all your blog content easily sharable with social sharing tools. While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Let’s think about that for a moment.

Marketing 120

Marketing How To Employee Advertising 120

Cision

SEPTEMBER 16, 2015

Click here for Brad Phillips’ free on-demand webinar! Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ).

SEO 120

SEO Web Writing Tools 120

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JUNE 30, 2015

Click here to register for Dorie Clark’s free “Speak Up, Stand Out” webinar now! If you’re sharing a blog post, the link should pull the image from the post, but if you’re sharing something else, find a relevant, attention-getting image and attach it to your update. Use Images. Post Content on LinkedIn. Let us know!

Social Media 120

Social Media Media LinkedIn Small Business 120