ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. This blog was originally published by Geoffrey Moore on LinkedIn. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Mobile 120

Mobile Community Blogging Publicity 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Video 120

Video Creativity Blogging Resources 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. They drive SEO ranking and educate prospects, thus pushing them down the funnel.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Retail Technology 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Take the byline and convert the information to a blog post. Use some of the points to create a white paper or take the byline in a different direction for a different audience.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Images: Gage Skidmore , DFID , Marc Nozell (Creative Commons) . From Safety to Parents Rights.

Radio 120

Radio Interviews Print Travel 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

SEPTEMBER 12, 2015

That means including all types of content such as news releases, blogs, white papers and more. Featured Image: Alan Cleaver ( Creative Commons ). Focus on building the content that will create success. Provide diverse content. Choose content that will excite your audience.

How To 120

How To Report Creativity Video 120

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Cision

NOVEMBER 18, 2015

Find out how with Cision’s free influencer marketing white paper! It has “recipes” for common activities you might want to do, like: Post uploaded YouTube videos to your WordPress blog. I can personally vouch for this WordPress plugin: Revive Old Posts has been a huge generator of traffic to my PR blog.

Social Media 120

Social Media Tools Marketing Media 120

Cision

DECEMBER 5, 2015

Get our free white paper now! Content marketing pieces can take on a variety of forms: blog posts, ads, videos or even memes for social media platforms. Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). See what seven leaders in brand journalism have accomplished! Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Look at the campaigns as complementary. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Evaluate your current marketing efforts to see how blog coverage could benefit your brand. Get our free influencer white paper today! Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding Social Media SEO 120

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Take the time to do that now. Do you see any glaring issues? Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Writing Pitching Video 159

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that? It’s Crazy Long.

Conference 120

Conference Writing Creativity Web 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. 34% said ebooks. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 21, 2015

Make all your blog content easily sharable with social sharing tools. While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Track who’s talking about your brand on social media and blogs, and be quick to respond.

Marketing 120

Marketing How To Employee Advertising 120

Cision

FEBRUARY 11, 2016

Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post. Improve decision-making.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Click here for our free white paper! Images: Got Credit , Images Money ( Creative Commons ). If you’re genuinely too busy to take it on yourself, fine. Can I Afford to Hire Help?

Social Media 120

Social Media Media Internal International 120

Stern + Associates

MARCH 10, 2023

Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic. If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper.

Publicity 118

Publicity Conference Leadership Measurement 118

Cision

OCTOBER 1, 2015

View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. Build your list.

Media 120

Media Pitching System Google 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

Cision

MAY 18, 2015

All of the insights, analysis and takeaways won’t fit in one blog post, but we will have a more thorough breakdown of day two on the blog shortly. Creativity is the ultimate technology. People who sort of care don’t change the world, and sort of creative content doesn’t drive results. Competition. Commoditization.

Creativity 120

Creativity Analysis Communications Resources 120

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 75

B2B Creativity Film Trade Shows 75

Cision

NOVEMBER 3, 2015

This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). For all your brand’s news and content, you need to have a central location where people will be able to find it easily.

Social Media 120

Social Media Pitching Writing Report 120

Cision

AUGUST 19, 2015

With a blog post, you can get away with some fluff words here and there. Check out our “Video Streaming Best Practices for PR” white paper! Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). The answer is simple: the video itself. Write a script.

Video 120

Video Education Mobile B2B 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Let’s say you originally ran a blog and had a social media presence to complement it. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network.

Social Media 120

Social Media Media Airlines Video 120