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That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. And I have.
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.
Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.
Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. Note the common themes and tone on your website, blogs, social posts, and other marketing material.
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.
Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution. The post The Rise of Influencer PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.
Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics.
Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.
The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Focus on building genuine relationships with influencers, media, and attendees – they’ll become your most powerful promotional assets.
You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!
A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.
Through this collaboration I learned of Stone Temple’s very creative use of video. It would not seem to have “next YouTube video stars” written all over. I had to learn more, and asked Mark if he’d entertain some questions for the blog. How do you make the topic fun and interesting?
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The most popular social media channels in Ireland YouTube : 4.02
I found old photos, YouTube channels, and even Twitter accounts from when I was 13. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. The location bar allows you to get creative and funny, but consider actually using the location you took the photo. You’ll thank yourself later.
It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?
This is part of the Blogging for Grasshoppers series. If you’ve been doing this blogging thing for a while, you already know this stuff. But here are a few things I’ve been asked about a few times when it comes to blogging – particularly in WordPress – and I’m going to jot ‘em down for you.
I've also learned the valuable craft of SEO and YouTube SEO along with running paid advertisements that convert. So I want to help spread the knowledge and help as many other people as I can through writing blog posts for the world to see. I hope you enjoy them and they help open your mind to more creativity.
None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. History written in tweets,” read the blog post from graduate students at the University of Luxemburg.
It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” Separately, Cision said it’s Falcon.io
Part 1 of a 2-part Special Blog Post. Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”
Video Blog Posts. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. Once it’s loaded, embed it into your blog post, your website; anywhere you can that you own and have control over is an excellent place to host your videos. Four Ways to Use YouTube to Your Advantage.
While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.
It has “recipes” for common activities you might want to do, like: Post uploaded YouTube videos to your WordPress blog. I can personally vouch for this WordPress plugin: Revive Old Posts has been a huge generator of traffic to my PR blog. It simply publishes an older post on your blog to social media.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Download the free guide, www.3stepstoprsuccess.com
From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.
Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.
And yet, Facebook is competing with YouTube for the most videos watched. You can publish a long-form blog post to introduce new people to your content, and you can join and participate in industry-specific groups to network with more like-minded people. Images: Moyan Brenn , r nial bradshaw , Esther Vargas ( Creative Commons ).
Facebook today hosts more video views than YouTube does. Move on from the staid old blog posts and white papers to more interactive content. Let’s say you originally ran a blog and had a social media presence to complement it. Images: See-ming Lee , oatsy40 , Howard Lake , opensource.com ( Creative Commons ).
Creative and social activities have been particularly challenging. Nation of content creators Sites and apps such as YouTube, Snapchat, Instagram and TikTok, which allow people to create, upload and share videos online, are enjoying growing popularity. We’ve missed social interaction and serendipity.
With its growing user base and creative nature, TikTok is a great option for companies looking to advertise on social media. YouTube Companies can showcase their products or services on YouTube’s video platform. YouTube offers sponsored videos, ads, and channels for companies.
For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi. wiredPRworks.
The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race. And then there were those smart brands that tapped into SuperBowl fever.
Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active.
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.
Hiring an influencer allows the ability to tap the intangible of authentic creativity, and a long-term partnership gives you continued access to that creativity over time. Some of those most commonly voiced are the lack of creative control over influencer content, concerns about the quality of the content created and pricing.
Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.
This helps you internally and makes it easy to hire contractors for creative work. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story.
And videos about facts and cool weird things do much better on YouTube.”. What started as a technology-focused blog in 2005 has expanded into a broader content hub, bringing the Mashable community, and a new generation of visitors, with it. Images: opensource.com , woodleywonderworks ( Creative Commons ).
Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).
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