Ronn Torossian

JANUARY 31, 2019

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? The post Do You Have a Pre-Crisis Checklist? But what […].

Crisis 270

Crisis Crisis Communications Blogging Communications 270

Business Wire

MAY 28, 2020

One of the striking reactions to the crisis from many organisations has been to do nothing. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. So, it’s essential for organisations to focus on how to emerge stronger from the crisis.

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Crisis Blogging Employee Communications 245

Remote PR Jobs

MARCH 11, 2025

Crisis Management : Analyzing media narratives during a crisis and evaluating the effectiveness of response strategies. Gather Media Mentions Use media monitoring tools to track brand mentions across news outlets, blogs, and social media. Defining clear objectives ensures your report provides actionable insights.

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Writing Report How To Analysis 230

5W PR

APRIL 21, 2025

Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events. This guide examines proven strategies for crisis management , media relations, and reputation recovery specifically tailored for health tech executives.

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Crisis Management Crisis Leadership Healthcare 78

5W PR

APRIL 3, 2025

Ethical practices serve as the foundation for effective crisis prevention and management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation. Crisis Response Through an Ethical Lens When crises occur, ethical principles should guide the response.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

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Crisis Communications Crisis Communications Crisis Management 78

Business Wire

APRIL 1, 2020

In this article, we'll examine the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis-related messages to ensure a receptive audience and productive approach.

Media Relations 350

Media Relations Blogging Media Crisis 350

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.

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Crisis Branding Brand Case Study 78

5W PR

NOVEMBER 14, 2024

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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Crisis Management Reputation Crisis Guidelines 78

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

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Small Business Crisis Communications Crisis Communications 78

5W PR

OCTOBER 15, 2024

In crisis management , PR assumes a pivotal role. Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage.

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Crisis Crisis Communications Crisis Management Reputation 78

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Business Wire

OCTOBER 9, 2020

Operating with agility and an entrepreneurial approach, many smaller companies can pivot and profit from a crisis, such as the global coronavirus pandemic, and emerge stronger. However, in many cases, their resiliency and ability to reinvent their playbook often goes unnoticed by the investment community.

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Blogging Strategy Resources Crisis 352

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Exercises Technology 78

5W PR

NOVEMBER 25, 2024

Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers. Clearly communicate the nature of the crisis and its potential impact on the hotel’s services. Emphasize the unique features and benefits of the hotel that remain unaffected by the crisis.

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Hotels Crisis Marketing Policies 78

The Proactive Report

MARCH 27, 2020

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

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Crisis How To Small Business Social Media 225

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

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Crisis Management Crisis Crisis Communications Resources 60

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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Crisis Communications Crisis Communications Insurance 195

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

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Crisis How To Crisis Communications Crisis Management 195

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Aligning on messaging Don’t gamble with your credibility.

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Crisis Communications Crisis Communications Employee 78

Remote PR Jobs

FEBRUARY 25, 2025

In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media.

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Strategy How To Crisis Management Crisis 155

5W PR

NOVEMBER 22, 2024

Favorable media exposure can help build and maintain a positive brand image, while negative coverage can be mitigated through effective crisis communication strategies. Key strategies for crisis communication include providing a rapid response. Quick action to address the crisis and provide accurate, transparent information is crucial.

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Corporate Communications Crisis Communications Crisis 130

5W PR

MARCH 17, 2025

The post Proactive Cybersecurity: Building Your Defense Before Crisis Strikes appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Remember that security is not a destination but a continuous journey of improvement and adaptation.

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Crisis System Analytics Analysis 78

5W PR

JANUARY 30, 2025

The Role of Press Releases in Crisis Communication Digital press releases play a critical role in crisis communication. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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SEO Social Media Crisis Communications Media 143

Presspage

MARCH 5, 2025

Crises are inevitable 96% of business leaders have faced crisis-related disruptions in the past two years (PwC). Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. Heres everything you need to know to get your newsroom crisis-ready.

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Crisis Communications Crisis Communications Tools 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

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Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

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Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news. But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.”

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Reputation Crisis Customer Service B2B 333

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

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Financial Technology Leadership Reputation 78

Business Wire

MARCH 27, 2020

During our daily HR leader call and weekly one for COOs/CFOs, the mission is to put competition aside and help each other through this crisis. Times like this clearly demonstrate what a special industry this is -- All of our 110 Member agencies are coming together to share best practices.

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Blogging Crisis Agency Industry 210

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! That said, including PESTLE analysis in your PR toolkit does more than simply ensure that a crisis won’t catch you by surprise. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Corporate 370

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Successful crisis management requires preparation, monitoring, and swift action. PR teams need established response protocols and clear communication channels.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

NOVEMBER 27, 2024

Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust. The Importance of Rapid Response and Transparent Communication Swift action and honest communication are paramount in the face of a crisis.

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Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

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Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

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Reputation Branding Brand Crisis 78

5W PR

JANUARY 20, 2025

Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues. During crisis situations , these monitoring systems become invaluable tools for tracking the spread of information and public reaction.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

APRIL 16, 2025

This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics. Crisis Management and Reputation Protection When working with influencers, PR teams need strong crisis management protocols.

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Guidelines Branding Brand Marketing 78