Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured.

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Measurement How To Marketing Engineering 40

Cision

NOVEMBER 11, 2016

These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. In the near future, I do see an increase in measurement, metrics, and quantifying value.

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Communications Data Local Survey 253

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” What courses does/did your school’s PR major offer? Agreed wholeheartedly!

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Education Training Course Social Media 150

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

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Marketing Content Marketing Data Social Media 193

PR 20/20

AUGUST 6, 2019

Step three: Tell a story that matches the built-in narrative and dreams of that tiny group of people. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences. Subscribe to our blog today. Commit to change.

Marketing 40

Marketing How To Customer Service Groups 40

Rock the Status Quo

JANUARY 13, 2015

Think of it as a customer service platform first, and a marketing platform last. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Once strategy has been determined, your goals are specific MEASURABLE activities to help you accomplish your strategy.

Social Media 100

Social Media Media Facebook B2B 100

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

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Publicity Ethics Data Community 164

Journalistics

MARCH 24, 2015

Customers and people that influence them will always rank high on your list of target audiences. Break down your most important target audiences and provide a clear description for each group you plan to communicate with. What outcomes will you measure? – what do you want to measure? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. The debate was chaired by Lord Black, a director of the Telegraph Media Group. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups. Wearables have only just started to impact us.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Hone in on and identify clean, measurable goals. Is this the time to pound away on better customer service? How do you do it? The answer: Get your GAME on.

Strategy 40

Strategy Communications Real Estate Insurance 40

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Blog postings?). At our firm we train all customer interfacing folks--in a big happy group.)

Training 46

Training Groups Customer Service Television 46

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Measuring social media success with the right tools. How to target and interact with people, groups, and companies on LinkedIn. Print and Digital Advertising.

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Training LinkedIn Marketing Pinterest 45

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No.

Social Media 94

Social Media Marketing Media Creativity 94

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. JPD: How do you measure improvements in customer experience and show value?

Employee 40

Employee Measurement Meeting Customer Service 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Who could resist that? A5: what do you call a PR pro with math skills?

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). When people use it instead of email to schedule meetings, it really saves time. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

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Social Media Marketing Pinterest Media 120