5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

Communications 78

Communications Education Consumer Guidelines 78

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. Organisations as influencers and media.

Publicity 119

Publicity Customer Service Community International 119

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. To tap into this market, brands need to empower internal supporters and stakeholders to join the conversation on social media.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

AUGUST 2, 2016

Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Try a few options and evaluate your progress.

International 120

International Internal Customer Service Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Plus, you’ll be able to identify the internal thought leaders in your organization. Improve decision-making.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.].

Company 161

Company Tools Technology Software 161

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

JUNE 29, 2018

As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 10) Picks from the PR tech vendor blogs.

International 71

International Internal Data Media 71

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 1, 2015

but it has morphed from simply loading the kids in the back of a station wagon in the 1950s and 1960s to boarding flights to international destinations today. The family vacation has a long tradition in the U.S. Marketers must keep in mind that the very definition of family has markedly changed.

Travel 120

Travel Hotels How To Airlines 120

Critical Mention

APRIL 6, 2017

As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. To learn more about Peter, hire him to speak, read his blog and more, visit his site.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Cision

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day.

Airlines 137

Airlines How To Engineering Radio 137

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Equipping the internal team with the know-how and skills to execute it effectively is equally important. This allows the internal team to practice collaborating effectively under stressful conditions.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 212

Marketing Content Marketing Data Social Media 212

ReimaginePR

JULY 11, 2015

Please excuse the formatting and other errors in this blog. It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. PR explosion as smashed and broken into golden pieces word, depth dimensional background. Here are the most common: 1.

Storytelling 120

Storytelling Community Customer Service Corporate 120

5W PR

OCTOBER 10, 2024

Employee Engagement A strong internal brand is essential for creating a positive and productive work environment. Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Then, he found a way to reach them and solve that problem—a subscription service that brought them razors for one dollar per month. A model for success. We know this approach doesn’t work long term.

Leadership 106

Leadership Brand Branding How To 106

PR 20/20

AUGUST 22, 2017

Why do we need a blog? While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. What is the ROI of social?

Marketing 87

Marketing Resources Technology International 87

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? If you search the phrase do-it-yourself public relations ,? Google returns over 27 million results. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why?

Social Media 60

Social Media Customer Service Hotels Marketing 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 104

Data Enterprise Survey Instagram 104

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues. I first came across the folks at Traackr. Some things to note: 1.

System 98

System Twitter Facebook Examples 98

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

Travel 87

Travel Case Study Creativity Advertising 87

Presspage

SEPTEMBER 9, 2024

This leaves plenty of time for journalists to pick up the story, seeing as more than a quarter of crises are covered by international media within an hour, while two-thirds reach outlets worldwide within the first 24 hours. However, dont forget about aligning with your internal team as well.

Crisis 78

Crisis Writing How To Reputation 78

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90