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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Anticipate customer needs and offer solutions before problems arise. Equip

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Why customer experience is more important than customer services. CLASS DESCRIPTION.

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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. To learn more about Peter, hire him to speak, read his blog and more, visit his site.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Oh, one other thing: my blog = my sandbox. pts Settings.

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Be Unique: Showcase your Brand and The Lifestyle it Embodies

5W PR

The power of voice Establishing a distinct brand voice that carries through all communication channels—website, social media, marketing materials, and customer service interactions—is vital. Experiential marketing Creating events, workshops, or contests that embody the lifestyle promoted by the brand is essential.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Foster loyalty and encourage repeat purchases through exceptional customer service. Consider experiential marketing, creating memorable events, workshops, or pop-up shops that leave a lasting positive impression. Justify higher prices by emphasizing these benefits. Deeply understand the target audience.

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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why?