Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. A Milestone Reached. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Landis PR

JANUARY 28, 2025

Here’s how PR strategies can serve as a cornerstone for your growth. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

AUGUST 15, 2017

So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Read forums and blogs related to the visual media that you’re interested in. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Imagine, for instance, you’ve created a microsite for a PR campaign that repurposes a library of blog posts, media mentions and other assets.

Publicity 85

Publicity Training Technology Data 85

Buzzstream

MARCH 5, 2025

So you publish it on your client’s website, and your competitor features it in their blog or news section. You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. Yes, Vince: Matt. Tell me that. Just I want to make sure I caught that.

Digital PR 62

Digital PR How To Analysis Tools 62

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60