Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 80

Infographics Data Case Study Content Marketing 80

Sword and the Script

OCTOBER 21, 2014

Barnes again, I just don’t see that in the data. It’s worth underscoring, I am not quibbling with the research, methodology, or data. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce.

Social Media 125

Social Media Study Blogging Company 125

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

DECEMBER 22, 2017

With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., What does “ Data ” tell you about your topic? will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives. So be ready!

Interviews 157

Interviews Infographics Media Media Training 157

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use data-driven insights to inform future decisions. The post Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Today, a data-driven approach is paramount. Consider incorporating visuals, such as infographics or videos, to enhance engagement. However, the evolution of thought leadership did not stop there.

Leadership 78

Leadership B2B Tools Engineering 78

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time.

Strategy 70

Strategy SEO Infographics Meeting 70

5W PR

FEBRUARY 9, 2025

Make yours stand out by: Leading with a compelling news hook Explaining why their specific audience would care Including ready-to-use quotes and resources Offering exclusive data or insights when possible Creating Compelling Content That Earns Coverage Media coverage often starts with strong owned content.

Strategy 78

Strategy Case Study Pitching Measurement 78

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. Does this negate what I say is true about my blog? How Do You Like Them (Infographic) Apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. This data can help brands refine their strategy and optimize their content for better results. Respond to comments and messages, run contests and giveaways, and encourage user-generated content.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. Data-Driven Market Analysis Understanding and communicating market trends strengthens PR efforts. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

APRIL 13, 2017

Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Resources Mentioned SurveyMonkey : A platform for creating surveys and collecting first-party data.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

APRIL 16, 2025

So what they started doing is curating these data sets using high DA sites for and publication specifically. So if there’s an infographic on a page, it won’t read it. Daniele: But if you give it, if you give it the infographic and say, read what’s on this infographic, it can read it. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. You can dig through your research and data to create buyer personas. Conduct a content gap analysis Now that you have goals and data, you’re almost ready to begin producing new content.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: A PR View of Media Bias [Survey Data] ).

Survey 183

Survey Marketing B2B Study 183

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Concrete data shows that your solution isn’t just a flash in the pan. Ensure your data is accurate and verify that all claims are backed by solid evidence to maintain credibility.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. What does the data say, though?

Strategy 120

Strategy Infographics Content Marketing Study 120