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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Now, it’s time to reign in the communication for some self-reflection. Ask yourself an important question.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

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FEEL First Student Contest Winners to Be Named in January 2022

Deirdre Breakenridge

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

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5 Ways to Reimagine the Press Release

Cision

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.