Melissa Agnes

JULY 6, 2014

She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level. Check out her blog: karenfreberg.com/blog.

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. Is PR Right for me? ”

Social Media 150

Social Media Communications Media Community 150

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. And I have.

Google 157

Google Course Survey YouTube 157

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Let’s say you’re running a contest for the next 30 days and you want to promote it heavily on social media. TweetJukebox.

Social Media 120

Social Media Tools Marketing Media 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. By Pew Research Center definition, having been born in 1996, I am a Millennial (although many would argue that I should identify as a Gen Y/Z cusper, or “zillennial.”) appeared first on Deirdre Breakenridge.

Blogging 213

Blogging Ethics Leadership Course 213

Melissa Agnes

JUNE 10, 2014

For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis. Subscribe via the blog. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Subscribe on iTunes.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 127

Blogging Survey B2B Analysis 127

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Communications Conversations

APRIL 23, 2019

For example: Typical advice: “Clean up your social media accounts to establish a more professional online presence.” While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.”

Social Media 98

Social Media Brand Branding LinkedIn 98

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. I want to make it easy for you. Learn more at: www.3StepstoPRSuccess.com.

Real Estate 227

Real Estate How To Infographics Video 227

Deirdre Breakenridge

MAY 30, 2019

What’s your definition of leadership? How can leaders communicate more effectively through social media? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Is PR Right for me? ”

Leadership 236

Leadership Community Energy Blogging 236

Prowly

APRIL 11, 2025

These days, you cant manage your reputation without keeping an eye on key media mentions. Definition First things first. Use tools that listen to social media to catch feedback quickly. Show off good reviews on your website and social media. #2 Reputation marketing: what is it? What is reputation marketing?

Reputation 104

Reputation Publicity How To Marketing 104

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? They’re definitely a proven component of a smart marketing strategy, but are they right for your brand?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

5W PR

OCTOBER 20, 2023

Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy. Feedback loops Establish feedback loops with the multicultural audience.

Strategy 78

Strategy Marketing Local Groups 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. And while that is certainly part of the process, it’s not nearly the whole picture. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . While the data above suggest you should certainly request it, the presence of a backlink in your earned media content remains within the author’s and publication’s control. Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Melissa Agnes

OCTOBER 17, 2014

Speaking of which, as I suggested in this post , if you haven’t been following the CDC’s crisis communication on the subject of Ebola, I definitely recommend you doing so. From The Crisis Intelligence Blog. How to set up a Social Media Command Center. Enjoy the reads and listen, and have a great weekend!

Crisis Management 207

Crisis Management Crisis Crisis Communications Resources 207

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! So, it definitely works :-). How should Pepsi have addressed its social media followers?

Case Study 224

Case Study Trends Instagram Social Media 224

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. For lots of reasons. People want to stay on platform.

Social Media 87

Social Media LinkedIn Media Analytics 87

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78

B2B Social Media Media Community 78

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms.

SEO 104

SEO Analytics Tools Google 104

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. The post What is sentiment analysis and how to do it by yourself first appeared on Brand24 Blog. Welcome to the guide to sentiment analysis. Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172