Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. And I have.

Google 157

Google Course Survey YouTube 157

PR in High Definition

NOVEMBER 22, 2024

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics.

Ethics 117

Ethics Product Launch Data Trends 117

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). You may even find me guest blogging on other marketing blogs around the web.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Definitely. I’m writing a book on influencer marketing so part of it is R&D. Have you been recommending a change in strategy regarding social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. It’s about your team.

Brand 256

Brand Branding Social Media Employee 256

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. In either case, media definitely kicks up the interest level of content. Regardless of how it’s used, it’s definitely interesting on the page. You know what bold is. Unordered List.

How To 308

How To Tools SEO System 308

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. The answer is simple: you write. Start by writing, every day. But how many keep a journal?

Journalism 142

Journalism Marketing Writing Creativity 142

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Do they read popular blogs? Are you considering on-going PR support or does your project have a definite beginning and end? Think again. Don’t believe me? Background.

Writing 100

Writing How To Measurement Advertising 100

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. There are commonly held broad definitions of professions. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

Education 270

Education Government Policies Wikipedia 270

Buzzstream

FEBRUARY 28, 2025

And I guess I brought up the reactor PR thing because I was writing a piece about it at the time. So yeah, that definitely helps. So their existing blog can be a great place to start. But yeah, looking at the blog and kind of making sure we’ve got those key pieces down that we think. Vince: Yeah. How can I tweak it?

Strategy 62

Strategy SEO Pitching Banking 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Jason heads up all TV content at Adweek, from programming to adtech. Kelsey Sutton | @kelseymsutton.

Twitter 177

Twitter Advertising Advertising Report 177

Sword and the Script

JULY 9, 2024

There are lots of other studies about content and blogging that have similar findings. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. My advice is to write another pitch. I don’t think so.

Survey 183

Survey Journalism Report Pitching 183

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.

Examples 104

Examples How To Writing Blogging 104

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Definition, Benefits and How to Get Started.

Writing 73

Writing eBook Case Study System 73

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Ishmael's Corner

NOVEMBER 11, 2014

But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Storytelling 136

Storytelling Sports Mobile Software 136

Cision

MAY 31, 2017

To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. I publish on this blog here every Tuesday morning.

Content Marketing 200

Content Marketing B2B Marketing How To 200

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. One of the most thorough and conducive UK walking blogs, The Walking Englishman is well-researched and incredibly user-friendly. Walking the Blog (Charles Hawes).

Blogging 57

Blogging Film Resources Travel 57

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. 6) Guest on the Talking Points Podcast blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. Writing is all about a point of view. “Is anyone objective and unbiased?

Survey 165

Survey Data Media Ethics 165

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Dimension 2: Common definitions. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 140

Ethics YouTube Government Guidelines 140

Sword and the Script

FEBRUARY 16, 2021

To be sure, America definitely has a problem trusting the media. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Write with journalistic ideals. Keep your content marketing separate and distinct. Did you know?

Government 152

Government Survey Ethics Media 152

Sword and the Script

APRIL 14, 2020

Apply “Deep thinking and intellectual rigor” Deep thinking – isn’t that the definition of thought leadership. For example, if you run a survey, chances are a dedicated blog post can be created around almost every question. What does that mean? Keep in mind reusing content doesn’t mean regurgitate – add value with every new use.

Leadership 206

Leadership B2B Marketing Study 206

ReimaginePR

MAY 9, 2016

When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. After a quick search , the simplest definition for our purposes is the quality of being genuine. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example.

Writing 120

Writing Storytelling Brand Branding 120

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. And I think it definitely doesn’t hurt to put it on a product page. Ross: Yeah, definitely a part of it.

Digital PR 83

Digital PR SEO Data Report 83

The Resolution Blog

NOVEMBER 16, 2015

This extension helps you make sure you spot any typos when writing on the web. While it’s not going to remarkably change your sell-ins, it does help you know that if someone has opened and re-read the email a few times, they are number one on your follow up list as your story has definitely caught their eye.

Pinterest 120

Pinterest Creativity Web Tools 120