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PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If you have a decent amount of blog content, the answer is probably yes. What’s Our Goal?
Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.
While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.
This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.
Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.
Make it Visual: The Power of InfographicsInfographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies. Sound good?
Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?
These insights form the foundation for our infographic – a must-see for any PR pro! Content Authenticity Statement: 90% of this blog article was generated by me, a human. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience.
It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Request a demo with the Presspage team today - wed love to show you how our powerful software can take you to the next level!
It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Request a demo with the Presspage team today - we’d love to show you how our powerful software can take you to the next level!
Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Service design toolkit. To conceive the initial service. Design sprint. To validate new product features. Vlog about it ) Service blueprinting. To improve existing services.
In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. SCHEDULE A DEMO. When you optimize ads, it helps you spend your PPC budget wisely and you see a positive ROI. Until next time! Critical Mention. Jolie Shapiro.
You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.
Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Blog posts A blog is great for addressing your prospective customer's specific pain points. Don't be that person for your potential customers.
In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.
They demo results to stakeholders and change direction, if necessary. In week 2, the team writes blog posts about the content of the most popular updates. Blogs are published and promoted, their popularity tracked, and the results shared. But if the blogs are successful, in week 3, the team uses them as the basis for an e-book.
Alternatively, you can create an infographic displaying the same information. StateOfWriting and SimpleGrad are two writing blogs that have a wealth of information on how to proofread your content yourself. SCHEDULE A DEMO. Involve your customers.
Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.
And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Also, don’t stress if you’re not a designer. Continue on the video trend.
In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. SCHEDULE A DEMO. Images are essential when it comes to backlinking opportunities. Building a backlink strategy is a tricky business. It takes a lot of effort to accumulate so many backlinks.
On the other hand, Facebook and LinkedIn are suited for big announcements, event summaries, blogs, and links to longer-form content in general. Invites for demos, mini booth events (autographs, photo ops), or interviews. Links back to your event press kit, company blog, etc. Live demos or interviews.
Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? Answering an email inquiry about the status of the blog post?
Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.
Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Let the funnel be your guide!
Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. It’s here that they’d deeply examine tools like ProjexFlow against competitors.
As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Have you enabled comments on your company blog and YouTube channel? Source: Papa John''s ). Lesson #4 - Humbly Ask Your Audience For Help.
While some may lean towards in-depth reports, others might find visual data representations like infographics more digestible. Request a demo with the Presspage team today - wed love to show you how our powerful software can help you reach new heights. How do you see multimedia shaping your engagement with investors?
Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. SCHEDULE A DEMO.
Different types of visual content include images, videos, infographics and GIFS. Another way to do this is when promoting blogs on social, including a header at the top of the blog. SCHEDULE A DEMO. It increases the chance of your audience interacting with your post.
Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own.
This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar.
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