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Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. A strong PR strategy builds credibility, strengthens media relationships, and helps you respond quickly to crises.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Alex Cassidy of UK digitalPR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digitalPR team’s doing it, and other agencies are doing it. So you publish it on your client’s website, and your competitor features it in their blog or news section.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.
But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.
Blogger outreach, link building outreach, digitalPR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digitalPR or starting a link building strategy, you need email outreach. Read their bio, blog post, or social posts.
Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digitalPR. This post will help you understand everything you need about digitalPR to decide if it’s right for you and your brand. What is DigitalPR?
While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PRblogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. We know how that works; it’s one of the core functions of PR.
I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. What is Guest Blogging? I’ll be blunt: they are never good.
For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digitalPRs. That is why they mention in their link spam guidelines that “excessive link exchanges” are against their policies, not all link exchanges. He was talking about buying links, but the same risk applies here.
A little more than a year ago, I recommended four Chrome extensions for digitalPR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers.
This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.
Actionable Takeaways Based on our chat, here are some actionable takeaways for PRs. Prioritize Authority and Relevance Always evaluate potential guest blogging sites for authority and relevance to your niche. Do you think you need a blog to do guest posts and niche edits? I definitely think you need a blog.
Press Release Pitch Template Like those outlined in our digitalPR tools post, many press release platforms provide distribution networks. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. I look forward to hearing from you soon.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Trying to find those old tweets that I remember or like blog posts.
If you missed it, Alice Walker-Gibbons , the DigitalPR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So their existing blog can be a great place to start. from that actually.
It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG).
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. As mentioned in my post about guest blog spreadsheets , I once saw Google’s John Mueller comment on a LinkedIn conversation saying, “Thanks for the link” to a shared list of guest post sites. Not so fast.
You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! Get in touch today to find out how we could help you.
Survey and data studies are typically part of the digitalPR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digitalPR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digitalPR tools post.
It can mean providing value by: Pitching them a great shareable asset that they can then share on their blog, impressing their readers Pitching some helpful data they can share to get more views on their story Giving them a free trial to a tool Offering to write an entire post for them Help can also mean providing clear instructions for your ask.
In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Doctor Spin | the PRBlog. Doctor Spin | The PRBlog.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. She does outreach the right way.
Vince: So if I were to talk to pretty much every digitalPR guest that’s come on here. They probably don’t have a blog or maybe they have a couple of pages going on and that they’re trying to rank for those. They have a blog they, they get it. Obviously, they are very anti link buying.
Finally, I invite contributions from previous years, and those who have subscribed to this blog by email , or to my monthly newsletter. And with that, I present to you, 40+ marketing and PR predictions for 2025 1. Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. It’s 9 a.m. And it works.
Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.
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