The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Flack's Revenge

DECEMBER 4, 2018

I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing. Trust in social media and journalism are at an all-time low. Thanks for reading. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Rock the Status Quo

OCTOBER 6, 2015

New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. Change your habits?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. Postmedia The GrowthOp Postmedia Healthing.ca

SEO 62

SEO Journalism Radio Google 62

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

MARCH 4, 2025

For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. (I Lets pretend I want to build links to my State of Digital PR report.

SEO 62

SEO Google Pitching Digital PR 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. So, I thought it was the perfect opportunity for a podcast! Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

The Proactive Report

MAY 2, 2015

Podcasts: Digital and mobile developments have also broadened the world of audio. Podcast listening is on the rise , which could breathe new life into audio journalism. Even a large blog like GigaOm was not able to sustain their operation. Follow me on Twitter for daily Digital PR tips.

Report 100

Report Mobile Newspapers Media 100

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Examples 62

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists.

Pitching 126

Pitching How To Digital PR Data 126

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MARCH 26, 2025

As many people were, by the way, I wasn’t the only one doing this, but there was a lot of people were doing this was building out private blog networks. I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable.

Brand 62

Brand Branding SEO Data 62

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. ” – Mark Schaefer, author of The Content Code.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. ” – Mark Schaefer, author of The Content Code.

Case Study 100

Case Study Infographics Journalism Writing 100

Lauri Pehar Borsh

MAY 27, 2014

In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog. for the brand/organization which will naturally lead to or provide new opportunities (namely new business, sales, leads, further mainstream publicity, and so forth). >>>

Social Media 68

Social Media Media Digital PR Facebook 68

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So their existing blog can be a great place to start. from that actually.

Strategy 62

Strategy SEO Pitching Banking 62

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Lauri Pehar Borsh

MAY 27, 2014

In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog. for the brand/organization which will naturally lead to or provide new opportunities (namely new business, sales, leads, further mainstream publicity, and so forth). >>>

Social Media 60

Social Media Media Digital PR Facebook 60

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 95

Software Banking Technology Corporate 95

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. First, consider the source of the information.

Journalism 52

Journalism Training Consumer Tools 52

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Insurance Insurance Training 52

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MARCH 19, 2025

Use Your Podcast for Multi-Channel Content Repurpose episodes into blog posts, social media snippets, newsletters, and even books. I mean, again, in the same way to make a connection to journalists and journalism relationships. You’ve got three or four blog posts if you want right there. Same thing.

Pitching 71

Pitching How To YouTube Tools 71

Solo PR Pro

AUGUST 18, 2015

This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Community Small Business Storytelling 40

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you leverage all-important earned media in trusted, credible industry journals and news websites – and provide a solid springboard for your technology to become known and perceived as a leader and a preferred partner in the industry. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Under Search Query, type in your site name.

Brand 62

Brand Branding How To SEO 62