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Reputation Management and Digital PR

The Proactive Report

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. However, social media (i.e.

Training 119
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. So a 1200-word article with real substance will get 23% more engagement and 11% more views.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: Take the time to produce content of real depth and value. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. So a 1200-word article with real substance will get 23% more engagement and 11% more views.

Analytics 100
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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Google used the Hummingbird.more.

SEO 152
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. They try again.