Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. The series attracted millions of downloads and significant media attention. Poor sound quality can damage brand perception and listener retention.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. If you have a decent amount of blog content, the answer is probably yes. In fact, the more blog content you have on a single subject, the less work you’ll have to do to create something completely new.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences.

Infographics 246

Infographics Ethics Video Social Media 246

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. 5 free press release templates - Download 1. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Cision

JUNE 1, 2017

See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? How much Web traffic comes from a story about your organization?

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Appoint a content manager and team.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Trends 170

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Then, download the Moz toolbar (if you don’t already have it) and turn it on. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Financial Storytelling 221

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

Add links to blogs, websites, and Twitter/Facebook profiles for better circulation of content. Make a commitment to share blog posts, articles and other interesting, relevant content with your LinkedIn connections. Show your connections you value their insight and thought leadership. Is it up to date? Always be linking.

LinkedIn 159

LinkedIn Groups Community Leadership 159

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used. Find metrics that are qualitative, in addition to quantitative.

Measurement 195

Measurement Data Reputation Storytelling 195

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: Code of PR Ethics? It’s hard to predict.”

Survey 151

Survey Communications Measurement International 151

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

Landis PR

MARCH 17, 2025

If youre a PR pro, you know that a media hit in a major client target publication is worth more to them than ten hits in minor trade blogs. Are you creating a thought leadership program? Can you create a downloadable e-book? Present that hit accordingly! Is the client trying to sell products/services?

Analytics 59

Analytics Measurement Data Software 59

Buzzstream

MARCH 19, 2025

Use Your Podcast for Multi-Channel Content Repurpose episodes into blog posts, social media snippets, newsletters, and even books. So, you know, number one, building that deep brand authority, if you have the energy to invest your resources into this, the spinoff capabilities from one 40-minute episode, how many blogs? Doug: Awesome.

Pitching 71

Pitching How To YouTube Tools 71

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Content Marketing Marketing Measurement 90

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Take the byline and convert the information to a blog post. Use coverage to demonstrate results to leadership. The provocative round-up featuring a popular brand ‘s latest line extension? These and nearly every other media placement can live on with some simple tweaks.

Interviews 136

Interviews Pitching Infographics Print 136

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Download this file (right-click and choose “save as”). Subscribe to Brad’s blog: MrMediaTraining.com. It’s a fun and informative listen.

Training 113

Training Crisis Media Training Crisis Management 113

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. Blocking the competition.

B2B 137

B2B Mobile Content Marketing SEO 137

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

The Proactive Report

MAY 4, 2015

Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. If your company does not yet have a strategy in place download this social media strategy template.

Social Media 100

Social Media Company Media Study 100

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words.

Strategy 120

Strategy How To Data Infographics 120