Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local International 101

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom.

Tools 207

Tools Analytics Google Measurement 207

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Pocket Casts is my podcast app of choice. And I have.

Google 157

Google Course Survey YouTube 157

Melissa Agnes

JUNE 10, 2014

For those of you who have been following our blog for a while – and for all you newbies out there – we’ve decided to add a new and even more personal layer to the free content we publish on a regular basis. Subscribe via the blog. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Tune in every week!

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

ImPRessions - Crenshaw Communications

MAY 20, 2020

From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. . For content marketers, Hubspot or a competitor is a must-have.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The suburban communities have a vibrant manufacturing base.

Print 100

Print Marketing Instagram Newspapers 100

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. There are many PESTLE analysis templates available online. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. As communications data and technology innovators, Onclusive has developed proprietary PR metrics that work well within a typical marketing funnel.

Measurement 195

Measurement Data Social Media Analysis 195

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. The full report is an interesting read that covers a lot more.

B2B 192

B2B Leadership Marketing Software 192

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Branding Brand Storytelling 256

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. The questions to ask include: Do they capture leads via email with pop-ups?

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

DECEMBER 18, 2017

Talking to people is how I made it on this blog! Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. Anyone can be helpful, but leaders and senior practitioners do the work at a higher level and can explain how YOU can do the work at a high level.

Case Study 224

Case Study Trends Instagram Social Media 224

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Using data and technology can help you make pitching even more targeted and precise. This article is all about best practices for pitching—based on our customers’ collective experience and wisdom.

Pitching 195

Pitching Data Technology Storytelling 195

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. The following is a list of issues.

Technology 78

Technology Interviews Reputation Crisis 78

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. As such many of the PR tech vendors have brought features to the market for this purpose. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Deirdre Breakenridge

MAY 24, 2016

We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook. Podcast measurement is easy because you can go by the numbers.

Energy 190

Energy Mobile Community Measurement 190

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. It’s a noisy and competitive word in technology. (As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event. B2C social channels use a ton of video, images and other media channels.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event. B2C social channels use a ton of video, images and other media channels.

B2B 150

B2B Social Media Consumer B2C 150

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. Especially in the business world. Click Here. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120