Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal. Zach Burrus. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. Doctor Spin | The PR Blog. 4 Silfwer, J.

Interviews 59

Interviews Media eBook Journalism 59

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Will you blog more frequently? Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”?

Survey 90

Survey Content Marketing Marketing Measurement 90

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 70

eBook Video YouTube Blogging 70

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 78

Blogging Twitter Creativity Facebook 78

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Public Relations Sydney

OCTOBER 12, 2014

Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview. You can also consider having someone available for media interviews who the charity has helped. Start a blog A charity organisation can start a blog to share its stories with its target audience.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 80

B2B Media eBook Interviews 80

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. See where we’re going with this?

eBook 52

eBook Video YouTube Infographics 52

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. Her past experience in public relations, blogging and sales allow her to bring unique ideas and insights to her clients’ campaigns. Event panel.

Measurement 98

Measurement eBook Social Media Survey 98

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Hopefully, the folks at Forrester noticed our sharing of the link and know that we’re great media partners.

Strategy 75

Strategy Media How To Infographics 75

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 137

Tools Publicity SEO Measurement 137

5W PR

JANUARY 12, 2024

Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties. Invite experts, thought leaders, and influencers for interviews. The post Creative Ideas to Generate Leads for Your B2B Business appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 78

B2B Creativity Case Study B2C 78

ReimaginePR

OCTOBER 10, 2016

You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post. Interviews – Host a conversation with an industry expert. Think of it more like a mini blog post. For example, urge them to visit your website to download your free, relevant ebook. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

AUGUST 19, 2014

Website/Blog. These days, it doesn’t have to cost a fortune to get a basic website and/or blog up and running. WordPress – It’s the best platform for blogging, but did you know WordPress can also be a great way to build your own easy-to-manage Web site? Audacity - Run a blog and thinking about adding video segments?

Tools 78

Tools eBook Print System 78

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

PR 20/20

JANUARY 19, 2023

The following are examples of content marketing efforts your buyer personas can support Blogging. guide, ebook). Interview customers and prospects to learn what they like about your product or service and where they consume most of your content. Email marketing. Influencer marketing. Pillar pages. Lead gen assets (e.g.,

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. 2) Interview your speaker before the webinar. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 81

Marketing eBook System Tools 81

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. Give our services a try. Talk to Us !

Infographics 78

Infographics Data Case Study Content Marketing 78

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Heather blogs at prTini. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference?

Skype 77

Skype Transportation Twitter eBook 77

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month.

Google 49

Google Hotels eBook Fashion 49

Critical Mention

SEPTEMBER 10, 2019

A good way to start is by consistently posting blogs that share industry top practices. Your blogs should be resourceful and beneficial to the reader in order to create a connection of common interest between your brand and the reader. Also, other great resources to add to your website are eBooks, case studies and white papers.

Reputation 60

Reputation Case Study Mobile eBook 60

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. It’s ok, we’ll wait.).

Twitter 79

Twitter Social Media Interviews eBook 79

Sword and the Script

FEBRUARY 3, 2018

The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Infographics 52

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

PR 20/20

NOVEMBER 29, 2022

Management team interviews. Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52