Doctor Spin

NOVEMBER 13, 2024

Communicative leadership is about being deliberate in every interaction. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it. Doctor Spin | The PR Blog. Thanks for reading.

Leadership 52

Leadership Course Analysis eBook 52

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Trends 170

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing articles with other communications and marketing professionals. Doctor Spin | The PR Blog. Learn more: The Paradox of Prominence Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Journalism Analytics Privacy 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

JANUARY 19, 2024

This is a checklist for communicative leadership. Make sure to pass these communicative leadership checks: This is what we are doing. Doctor Spin | The PR Blog. link] Learn more: The Checklist for Communicative Leadership Subscribe and get a free ebook on how to get better PR ideas. Is the explanation clear?

Leadership 52

Leadership Communications eBook Course 52

Melissa Agnes

FEBRUARY 19, 2015

I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. Because if you’re faced with a news-worthy crisis, it’s certain that it will be published about online, on news sites as well as on blogs. And much more.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” Or ebook marketing. Just 40% have a content marketing strategy.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Content Marketing Marketing Measurement 90

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Guest post to peer blogs.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Social Media 75

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 81

B2B Media eBook Interviews 81

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. GR8 thought leadership insights from Jeff Sheehan Be Engaged! . — Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Dynamic Language in Leadership Communication Framing in leadership communication is crucial because it allows leaders to effectively connect with and influence their diverse audiences in various contexts.

How To 52

How To Leadership eBook Journalism 52

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. Doctor Spin | The PR Blog. The Qualities of Leadership: Direction, Communication, and Obfuscation. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership Internal International Employee 52

Doctor Spin

NOVEMBER 29, 2023

Credit: Wikipedia) Existentialism: Thought Leadership, Advisory, and Education Regarding thought leadership, advisory, and education, I often remind myself of the beautiful words of the Danish existentialist Søren Kierkegaard (1813–1855): 1 Søren Kierkegaard. 1840 af Søren Kierkegaard. ANNOTATIONS [ + ] ANNOTATIONS 1 Søren Kierkegaard.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

JANUARY 3, 2024

Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe and get a free ebook on how to get better PR ideas. The role of leadership : The author stresses the importance of leadership in strategy formulation. Please support my PR blog by sharing it with other communication professionals. Crown Business.

Strategy 52

Strategy eBook Policies Leadership 52

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Presspage

AUGUST 15, 2017

thought leadership. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. the importance of measurability. contributors.

Technology 115

Technology Big Data Video Data 115

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. Lazy thinking is thought leadership. Poynter’s Kelly McBride ( @kellymcb ) defines patchwriting as “ a failed attempt at paraphrasing.” It’s more like intellectual laziness. It’s a world where quantity is quality. Repetition is originality.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Shift Communications

SEPTEMBER 22, 2015

Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? eBooks, whitepapers, a good blogging strategy, speaking, and so forth. Once the goals are firmly in mind, beginning to formulate tactics that lead to goal completion is the next step.

Strategy 60

Strategy eBook Leadership Resources 60

Doctor Spin

DECEMBER 3, 2023

Here we go: Quicklinks Groupthink and Poor Decision-Making Groupthink and Internal Communications Why Groups Are Sensitive To Pressure Avoiding Groupthink in Organisations PR Resource: Communicative Leadership Groupthink and Poor Decision-Making Groupthink is a concept in organisational behaviour. Is the explanation clear?

Internal 52

Internal International Groups Leadership 52