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Build marketing and PR programs rather than executing campaigns

Sword and the Script

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. A third example of a program is running a corporate blog like a news site. That’s fine to start with. Over time you can add volume.

Marketing 215
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The Evolution of Thought Leadership in B2B Tech PR and Why It’s a Strong Tool

5W PR

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. The rise of digital channels and content marketing ushered in a new era for thought leadership.

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Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. In the FEEL First eBook on how generations face fears, the results showed that Millennials generally “prefer consistent and ongoing feedback and access to higher level meetings where they can state their ideas” (p.

Blogging 263
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FEEL First Student Contest Winners to Be Named in January 2022

Deirdre Breakenridge

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339
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Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations?

Deirdre Breakenridge

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. Let’s hone in on more recent years, however.

Blogging 213
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Symbolic Pacing in Communicative Leadership

Doctor Spin

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

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Brand Awareness: It’s All About Content

Onclusive

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246