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Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.
I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can’t blast out a link to your latest ebook. You can email them your blog to promote engagement. I know this firsthand.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?
ProductLaunches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.
The launch of a new productLaunching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips download our free PR eBook by clicking the button below. Articles Blog tips Catriona Pollard CP Communications media release'
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.
This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for ProductLaunching. Doctor Spin | The PR Blog. 1 Silfwer, J.
Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, productlaunches, and speaking appearances.
This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. Write Your Press Release in the Right Format. Craft a Good Headline. Prioritize SEO Practices.
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