PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

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Employee Strategy Measurement Energy 62

Business Wire

FEBRUARY 1, 2022

Half of all employees said their mental health was at stake. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier.

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Blogging Conference Survey Employee 303

Business Wire

APRIL 19, 2023

Therefore, many private companies have turned to Private Capital Markets (“PCM”) to raise proceeds for employee liquidity initiatives, working capital, and future growth plans. However, while it is a bear market for IPOs, the need for capital to fund business growth cannot simply go into hibernation.

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Company Blogging Marketing Employee 327

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

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Employee Skype Meeting Nonprofit 190

Cision

OCTOBER 21, 2020

This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee.

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Employee Blogging 257

Business Wire

MAY 28, 2020

My advice is to communicate in a way that forges tighter emotional bonds with your employees and your customers. She said: " A bend in the road is not the end of the road unless you fail to make the turn. " So, it’s essential for organisations to focus on how to emerge stronger from the crisis.

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Crisis Blogging Employee Communications 245

Business Wire

AUGUST 11, 2020

Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together."

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Retail Communications Blogging Employee 238

Onclusive

SEPTEMBER 27, 2017

Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth.

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Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

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Video Journalism Education Resources 352

Stern + Associates

NOVEMBER 21, 2024

subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too). Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time.

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Leadership Reputation Branding Brand 133

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

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Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

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Strategy Survey Automotive Data 418

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Blog post explaining new changes. Requirements.

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Communications How To Telecommunications Employee 250

Cision

FEBRUARY 23, 2021

GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun.

Employee 150

Employee SEO Media Blogging 150

5W PR

APRIL 3, 2025

CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.

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Ethics Leadership Crisis Training 78

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Success requires integrating sustainability across all touchpoints while maintaining authentic connections with guests, employees and stakeholders.

Energy 78

Energy Education Employee Training 78

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

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Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. One leading tech blog suggested—somewhat facetiously—that Apple might do well to acquire his company, and, boom, it was officially in play.

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Banking Financial Employee Technology 327

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

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Brand Branding Employee Case Study 104

5W PR

JANUARY 26, 2025

Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

Strategy 78

Strategy Branding Brand Employee 78

Prowly

MAY 29, 2024

With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

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How To Survey Employee Agency 210

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes providing regular updates through press releases, blog posts, and social media. This includes internal messaging for employees, external statements for customers, and responses to media inquiries.

Crisis 78

Crisis Branding Brand Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working? Media Measurement.

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Training Media Training Crisis Communications Reputation 370

Ronn Torossian

AUGUST 21, 2017

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. The post Wells Fargo Goes From Bad to Worse appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Banking Employee Report Blogging 230

Institute for Public Relations

OCTOBER 1, 2024

Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 77

Employee Corporate Survey Study 77

5W PR

JANUARY 24, 2025

The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By combining these elements with platform-specific expertise, PR teams can create lasting impact in an increasingly social world.

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Social Media Branding Brand Crisis Management 109

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. . This means that pitching must start with the right data and end with measurement.

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Pitching Data Privacy Writing 370

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

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Brand Branding Social Media Employee 256

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

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Corporate Reputation Analysis Wikipedia 195

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Brand 78

Brand Branding Viral Training 78

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

APRIL 18, 2023

But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.” Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news.

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Reputation Crisis Customer Service B2B 333

5W PR

NOVEMBER 21, 2024

Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors. That means fostering a positive work environment and encouraging employees to share their experiences on social media. 

Brand 78

Brand Branding Storytelling Employee 78

Onclusive

JUNE 2, 2021

You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. What do they care about? What do you know about them?

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Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 18, 2025

Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Avoid obfuscation or attempts to downplay the seriousness of the situation.

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Crisis Branding Brand How To 78