5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. When pitching to journalists, focus on customer stories that prove the value of your solution or product. PR efforts cannot be effective or well-timed without a deep understanding of your audience.

How To 221

How To Media Training Storytelling Financial 221

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. I write one of the longest-running PR and social media blogs in the country.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations.

Financial 52

Financial Government Storytelling System 52

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.”

Branding 78

Branding Brand SEO Employee 78

Cision

JANUARY 5, 2017

For instance, a financial services firm that is focused on easing high-achievement Baby Boomers into retirement products wouldn’t want to have a flippant, sarcastic tone that relies heavily on current pop culture references. Align your media pitching and your editorial content calendar to keep your message focused.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. AI-assisted pitches. “AI

Publicity 84

Publicity Survey Enterprise Pitching 84

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. And probably in 15 minute or less.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

FEBRUARY 22, 2024

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders. Driving Employee Engagement. Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Articles, blog posts and content picks. Did you know? Check out our services.].

Company 151

Company Tools Technology Software 151

Doctor Spin

MAY 21, 2021

Perhaps they treat their employees badly? Perhaps they’re struggling financially? If you ask your employees how they would spend a large budget, you typically get surprising answers. What about making a row of quiet rooms where employees can meditate and catch their breaths? See also How to write a PR pitch.

How To 52

How To Hotels Survey Employee 52

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. The fallout from poor communication could harm businesses for years to come.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. The fallout from poor communication could harm businesses for years to come.

Exercises 62

Exercises Employee Social Media Communications 62

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Devising a clear and compelling pitch for your company’s description. You can become a thought leader. Thought leadership is an important part of any successful PR strategy.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 68

Media Relations Media Insurance Insurance 68

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company.

Internal 71

Internal International Interviews Trends 71

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) And, releases detailing financial transactions, including funding announcements tend to perform better than more general announcements on the newswire.

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 28, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 3) lack of employee experience (25%). Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. The average blog post was 1,376 words in 2022.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center. To my future employees. market alone.

Blogging 60

Blogging Content Marketing B2B Social Media 60

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 4 Reasons Your Email Pitch Failed. Would you open it?

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Financial avengers. And it’s not just the startups anymore. Client retention.

Software 90

Software Banking Technology Corporate 90

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. 8) Picks from the PR tech vendor blogs.

Pitching 62

Pitching Analysis Report Video 62

MaccaPR

JANUARY 4, 2018

Nothing’s more likely to drive your agency into a pit of despair than forcing them to become your banker – a move that puts the agency’s financial health at risk and sends a message that they are just a vendor to you, not a trusted partner. It makes our employees work three times as hard for this client. I want to frame these notes.

Agency 0

Agency Advertising Advertising Leadership 0

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. At our first company, we had at one point, something like 2,500 blog pages on our site. Thanks Vince.

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

DECEMBER 13, 2017

McKinsey research on diversity showed that gender diverse companies are 15% more likely to have financial returns above industry medians, while ethnically diverse companies are 35% more likely. There are a number of ways organisations can help employees overcome their unconscious bias. It makes business sense. Thanks for stopping by.

Training 80

Training Groups Industry Examples 80