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Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?
During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.
I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.
We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Anything that falls under the definition of “interactive promotional media” is content, including blogs, blog comments, website material and – yes – social media posts.
Some are straight blog posts from SF leaders. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. ” The series started on March 16, just as states started shutting things down. Now, the video episodes are a little long.
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Ask for ideas from other employees or even your freelance team. Run a gap analysis.
Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. For nearly sixty seconds, a female Amazon employee fantasized about handsome Black Panther star Michael B. ” Subscribe to Mindful Matters blog.
Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We made it the subject of another blog.) Scale is a strange thing, isn’t it.
Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We made it the subject of another blog.) Scale is a strange thing, isn’t it.
As significant as these consumer outcomes are, there’s another consequence of the company’s strategy that’s equally important: the impact on employees. Employees, not to mention customers and investors, can get excited about that kind of a focus on a greater purpose. ” Subscribe to Mindful Matters blog.
But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. What kind of employee flourishes at StoneArch? For more from the MaccaPR blog click here to subscribe, and never miss a post!
reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)
This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. One publication or blog you read regularly is… Folio and PR Daily.
Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.
General Mills also produces a video overview and blog each year, with an audio interview this year as well. Consider: Hold an employee event that offers your ready, and most likely willing, company ambassadors a first-exclusive look at your corporate sustainability report. Celebrate the many employees who contribute to reporting.
Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.
High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.
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