Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words.

How To 111

How To Transportation Content Marketing Healthcare 111

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.

Infographics 70

Infographics Comparison Energy Video 70

5W PR

JUNE 11, 2024

Whether it’s early cancer detection enabled by AI, optimized energy grids, or the creation of captivating music, such highlights foster a positive outlook toward AI’s potential, replacing fear with understanding. PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead.

Privacy 78

Privacy Media Transportation Crisis Communications 78

ReimaginePR

JULY 18, 2016

When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Because videos are so captivating, it can be easy to binge-watch several in one sitting and wonder why time seemed to have left you behind. This happens to all of us.

Video 120

Video Infographics Brand Branding 120

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 110

Case Study Marketing Study Content Marketing 110

Shift Communications

JANUARY 16, 2018

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool. Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Contently - Strategy

NOVEMBER 1, 2023

You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Of course, creating all that content sounds daunting. That’s where content atomization comes in.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

PR 20/20

MAY 16, 2023

Blog posts and shares on LinkedIn featuring content about the benefits of joining a professional organization to expand a professional network may resonate with the former individual. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways.

Marketing 69

Marketing eBook Resources Tools 69

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Buzzstream

JANUARY 29, 2025

Craft a Strong Subject Line Use the journalists full name in ALL CAPS with a colon in the subject line (e.g., “VINCE NERO: New Data on Energy Prices” ). So like, say your pitch is about whatever energy because the beer has gone down, right? Britt Klontz and Jaclyn Lambert also spoke about this in our podcast.

Pitching 62

Pitching Energy Journalism Newspapers 62

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.

Case Study 100

Case Study B2B Survey Infographics 100

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

NOVEMBER 20, 2024

You start with hero content (like an interactive tool) and build supportive blog content, reactive pieces, and expert commentary. Trying to find those old tweets that I remember or like blog posts. Insight on the onsite content and what could be a blog could have been a hero and looking into what’s inspired that.

Digital PR 71

Digital PR Data SEO Strategy 71

PR Fuel

OCTOBER 16, 2018

Here’s how you can conduct your company’s PR campaign for free or nearly free on the web and in the streets: 1.) Establish Your Expertise in Unexpected Places – Sign up for free accounts on social media, create an account at niche discussion forms, or post a blog. You can blog about it, too. And don’t forget local promotions.

Web 40

Web Pitching Local Writing 40

PR Fuel

SEPTEMBER 18, 2018

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. It’s filled with blatant self-promotion — A press release is supposed to share a news story from an unbiased perspective.

Writing 118

Writing Newspapers Report Data 118

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Over the last decade, GE Reports has become arguably the best brand blog there is.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. infographics, data studies) can be repurposed. So when I wrote the book, Create Once, Distribute Forever, it was thinking not about just writing a AI assisted blog post. We press publish on it.

Reddit 77

Reddit How To LinkedIn Digital PR 77