Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling.

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 136

eBook Product Launch Software Internal 136

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 103

Resources Infographics Analysis Writing 103

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. A true educator and changemaker with a heart of gold.” There wasn’t enough traction.

Software 78

Software Training System Enterprise 78

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). These predictions focus heavily on content creation and distribution for enterprises and the importance of more recent content marketing integration.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Communications Conversations

APRIL 4, 2016

But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. Blog posts, on the other hand, tend to be more visual. They include infographics. But, they do it in a way that looks and feels like a blog post. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. Client retention.

Software 95

Software Banking Technology Corporate 95

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 62

Resources Infographics Analysis Writing 62

Sword and the Script

OCTOBER 11, 2016

The Social Media Inflation Index 2016 [Infographic]. Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals,” according to reporting from MarketingProfs citing research from Clutch. And don’t miss a post: subscribe to this blog by email here.

Social Media 60

Social Media Study Media Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Stuart Bruce

MARCH 16, 2017

Like this example I’ve created summarising this blog post: Maps – Gifs can be amazing way to show how things have changed or are going to change. The Telegraph newspaper in the UK used an animated map gif to show the change in seats after the 2015 UK general election.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

JULY 31, 2018

Then, we secured a big win: Someone in Africa saw an article that we posted on our blog, contacted our sales person for that region, and mentioned the blog. The only way they were affiliated with the company was through the blog. Q: What advice would you give to an enterprise just starting the journey to digital transformation?

Marketing 42

Marketing Leadership Engineering Education 42