Contently - Strategy

MARCH 5, 2024

Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog. Take the brand’s annual back-to-school report , for example.

Financial 52

Financial Content Marketing Examples Banking 52

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy 193

Strategy Reputation Infographics Banking 193

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. For example: 13 Statistics from an Inc. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” Example, site:mashable.com Intitle – Search content with a specific title or headline.

Resources 103

Resources Analysis Infographics Examples 103

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute. When creating blog posts from the video content, it’s essential to remember that the two mediums are different.

Video 62

Video Infographics Social Media Instagram 62

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

Prohibition

SEPTEMBER 19, 2024

This blog will delve deeper into how SEO can supercharge your writing skills and the benefits of using SEO insights to craft data-driven campaigns. For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential.

SEO 62

SEO Engineering B2C Writing 62

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If you have a decent amount of blog content, the answer is probably yes. But the key is to have a goal.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Contently - Strategy

AUGUST 23, 2024

For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.” Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Create your pillars and subtopics Brand pillars are key to focusing your content.

Strategy 59

Strategy SEO Infographics Meeting 59

Melissa Agnes

AUGUST 20, 2014

Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. One way I do this is by having students create infographics around a given topic. Plus, it can span a couple platforms.

Social Media 279

Social Media How To Infographics Media 279

Contently - Strategy

OCTOBER 9, 2024

Take, for example, TD Bank. Its articles are chock full of stories crafted to resonate with marketers , providing a dynamic example of what content to post on a LinkedIn company page. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Consider Mailchimp.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” Example, site:mashable.com Intitle – Search content with a specific title or headline.

Resources 62

Resources Analysis Infographics Examples 62

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Tailoring the message to different audiences Fitness wearables cater to a diverse audience.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

JANUARY 4, 2023

For example, although practically, everyone has a Facebook account these days, not a lot of people are interested in the content that’s being shared on the platform, which means one of the best ways for companies to connect with the target audience on this platform is through entertaining content.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Infographics 52

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 135

B2B Video Marketing Survey 135

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Subscribe below and start receiving content in your inbox today!

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Content marketing involves much more than just writing blogs.

Infographics 120

Infographics eBook Content Marketing Video 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

MAY 24, 2021

One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner attention and awareness. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example,’ Grey geese and green fields.’

Guidelines 88

Guidelines Infographics Writing Examples 88