Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., For example, political polls and sources vary depending on the media outlet. will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here are some real-life examples from SaaS brands. Then, sort by Referring Domains.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. For example: 13 Statistics from an Inc. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If you have a decent amount of blog content, the answer is probably yes. But the key is to have a goal.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. COMPANY REBRAND EXAMPLE. Blog post explaining new changes. Relevant research to demonstrate why you’re making these rebranding decisions. New images.

Communications 250

Communications How To Telecommunications Employee 250

Cision

MAY 29, 2017

To understand what content discovery is all about, let us review some examples. Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. Content silos form when you group content by date or type (blog posts, videos, etc.).

How To 129

How To Content Marketing Engineering Advertising 129

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Rock the Status Quo

NOVEMBER 3, 2014

THE PITCH This example of a bad pitch came in just this morning. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 67

Infographics Data Case Study Content Marketing 67

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. A brand of business software with a security benefit can take advantage of news surrounding a cybersecurity hack or flaw, for example, to promote its superiority.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Content marketing involves much more than just writing blogs.

Infographics 120

Infographics eBook Content Marketing Video 120

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 142

eBook YouTube Video Social Media 142

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). I’ve blogged about Microsoft Stories before , but I’m a big fan. Don’t: Talk about events only you care about. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

5W PR

AUGUST 23, 2024

For example, a blog post about the benefits of meditation could become more engaging by sharing a personal story about overcoming anxiety through meditation. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Be strategic with newswire distribution.

Infographics 149

Infographics Retail Resources Employee 149

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Examples of owned forms of media Here’s a list of the different types of content that an organisation can create and publish or broadcast themselves.

How To 113

How To Media Print Infographics 113

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Owned (company blogs). Visuals (photos, infographics, etc.). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Widgets that distribute links – all those spiffy widgets that link back to someone else’s blog or article or event, they’re frowned upon.

SEO 155

SEO Google Web Infographics 155

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 136

B2B Video Marketing Survey 136

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Cision

JULY 13, 2016

For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Flack's Revenge

MARCH 4, 2015

For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. What Adobe has done with CMO.com and CDW with BizTech Magazine , for example, are notable proof points. I have followed Lee’s blog for a very long time – probably longer than any other marketing blog I still read consistently.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. Is the content good, great, or bland? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” Example, site:mashable.com Intitle – Search content with a specific title or headline.

Resources 103

Resources Analysis Infographics Writing 103