The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends.

Google 98

Google Data Pitching Tools 98

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it.

Pitching 62

Pitching Mobile Examples Study 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Why is ABM effective? Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Buzzstream

JULY 1, 2024

Guest posting (also called guest blogging ) is so popular because it is easy to use. For example: This site was already trending down from previous Helpful Content updates, but it got blasted down to zero in March. No, guest blogging isn’t dead. And if you can, avoid pitching to sites you find on lists.

SEO 118

SEO Study Google Data 118

Buzzstream

JULY 3, 2024

I don’t necessarily agree with this since a brand-new site can create and pitch content as quickly as established sites. As mentioned in my post about guest blog spreadsheets , I once saw Google’s John Mueller comment on a LinkedIn conversation saying, “Thanks for the link” to a shared list of guest post sites.

SEO 62

SEO Google Digital PR Analysis 62

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 13, 2024

The campaign was highly successful, garnering awareness, 200,000 web visits, and millions of dollars in pipeline.” I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. I’ve listened to this podcast for years and twice successfully pitched clients as guests.

Creativity 97

Creativity B2B Examples Marketing 97

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House. For Result Type, you can choose Twitter, Blog, News, and Discussion.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. 4) Pitch your content for a roundup.

Content Marketing 109

Content Marketing Pitching Social Media Blogging 109

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 84

Software Media Relations Media Pitching 84

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. For example, you can sort results by the level of engagement or reach. 1) Overview of Notified.

Software 112

Software Tools Publicity System 112

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. You can also edit and delete a blog post relatively easily.

Survey 103

Survey Report Media B2B 103

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

JULY 9, 2024

For example, content that excels in the early days and weeks after publication, followed by a gradual decline, is a good candidate for regular revision to keep it current and at the top of the click ratings. The Pitch function allows your crowd of content creators to suggest content ideas based on their research and insights.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 153

Software Tools Print Technology 153

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Names and bylines on blogs.

Company 98

Company Survey Pitching Report 98

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Shift Communications

NOVEMBER 10, 2016

Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – For example, tweets and social posts of media coverage and reporter RTs/tags must be reviewed and posted in a timely manner. What is the correlation between media hits, web traffic and app downloads?

Healthcare 144

Healthcare How To Analytics Mobile 144

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe.

Tools 111

Tools Twitter Local Pitching 111

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The screenshot below is an example profile for Erik Sherman who has been a freelance journalist for many years. Did you know? Email (if available).

Company 150

Company Tools Technology Software 150

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. For the Result type, choose “News” and “Blogs.” When prompted to Choose a Prospect Source, choose “Search the Web.” Crunchbase is an excellent example of this.

Brand 62

Brand Branding How To SEO 62

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. Journalists receive up to 50 pitches per day, so having a unique press release that shows you researched the journalist, publication and previous topics they have covered is essential to giving you a shot at getting your news published. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. Look for local groups on MeetUp. PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

JANUARY 28, 2019

for example, has ongoing contributors). What should you be pitching them exactly? Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression.

How To 89

How To Case Study Conference Web 89

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40