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What We Learned From Refreshing a Decade’s Worth of Blog Content

Contently - Strategy

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Needless to say, a lot has changed since then.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170
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Why Public Relations Is King During A Crisis

Onclusive

Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. There are significantly more authors , bloggers and influencers contributing to many more media outlets than existed before. We see certain terms enter the media and quickly dominate the conversation.

Crisis 464
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Crisis Management Concerns That Leave You Vulnerable

Melissa Agnes

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 127
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Aligning Your PR Metrics With Business Goals & Executive KPIs

Onclusive

Completing this straightforward, yet essential, exercise during your planning process is the first step toward building confidence in the value of PR at the executive team level. Success always starts with clearly defining what it means and how it should be measured.