Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

Bad Pitch Blog

OCTOBER 21, 2010

That said I think writing is more important than ever. We''ve foisted writing links on you before. And it also eliminates excuses by being an easy to access spot for writing. Extreme Sports & Blogging uploaded by Will Lion' Social media is changing the skill sets needed to succeed. This applies to any career.

Exercises 56

Exercises Writing Sports Social Media 56

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 94

Blogging Writing Facebook Twitter 94

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). You may even find me guest blogging on other marketing blogs around the web.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PRSay

JUNE 28, 2018

When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Keep a notepad by your bed and try setting your alarm clock 30 minutes earlier than usual.

Exercises 101

Exercises Creativity Radio Resources 101

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 86

Blogging Exercises Survey Google 86

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Essentially, you create a fictional representation of different customers. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Exercises Crisis Training 170

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Condense Writing. Combine sentences.

Exercises 47

Exercises Marketing Writing Examples 47

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 90

Exercises Small Business Resources Writing 90

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Examples 136

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. And if you don’t have one, then write one. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. If you use ALL CAPS you don’t even have to write anything else. To me, a good subject line will: Tell me what you’re writing about. The ongoing exercise I give myself is to see how I can write an email subject line that does those three things above.

Exercises 80

Exercises Writing Facebook LinkedIn 80

Cision

APRIL 13, 2015

Now they’re going to think about diet, exercise and all the things you’ve been talking about. They do this by writing about and talking about that health crisis immediately, but they established their credibility by talking about those issues early on. People gather information from different sources.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others. The goal would be to gain some traction on each of the four. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Erin taught me the value of boundaries.

Exercises 103

Exercises Twitter Writing LinkedIn 103

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Exercises Engineering Twitter 47

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. Of all the media relations insights the best one is this: be relevant.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). Not necessarily.

Study 87

Study B2B Marketing Survey 87

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Don’t slap a stock image on a blog post just because you know you need an image. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

PR Job Coach

SEPTEMBER 10, 2013

If you decide to go the internship route while you job hunt, exercise caution in doing internships that do not help fulfill your career goals and strategy. Assuming you excel in the job, will the employer agree to put it in writing ahead of time? Assisting an organization to sell books or some other product or service is not.

Pinterest 120

Pinterest Case Study International Internal 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

MARCH 24, 2020

Land on most tech blogs, and you’re immediately hit with a passive-aggressive prompt to download a Guide to Marketing Automation. Our favorite lead gen exercise. With my team, I love to start with a silent brainstorm, in which everyone spends the first 10 minutes writing down as many ideas as they can on Post-Its.

How To 104

How To Exercises Course Web 104

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. So I decided to write about something else entirely.

Exercises 81

Exercises Writing Local LinkedIn 81

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Ohio to Hess v.

Ethics 140

Ethics YouTube Government Guidelines 140

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. One exercise that helps is to give the spokesperson a lot of leash during the practice interview. Sorry, was that one of those irrelevant, lame jokes you were referring to?

Interviews 120

Interviews How To Healthcare Media Training 120