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From Traditional Banking to Fintech: The PR Transition

5W PR

The financial sector is undergoing a seismic shift. The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Towering brick-and-mortar branches symbolized financial permanence, while friendly tellers fostered a sense of trust. Nonetheless, the environment has evolved.

Banking 78
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Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370
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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Photo courtesy of Pixabay 1. Required Resources.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 145
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The rise of FemTech

PR in High Definition

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red.

Privacy 62
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Changing Consumer Habits

5W PR

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up.