The Resolution Blog

NOVEMBER 4, 2021

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. But for […].

Google 296

Google Data Branding Brand 296

Cision

MAY 10, 2017

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. But what are the benefits to using Google Docs to draft content instead of WordPress?

Google 225

Google How To Enterprise Tools 225

The Resolution Blog

JUNE 9, 2020

The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […].

Google 218

Google Report Technology Blogging 218

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Google offers free courses on analytics and AI. I strongly recommend new job seekers and college graduates start with Google Analytics and AdWords courses. Why is that true in PR and comms? N value was not provided.

Google 156

Google Course Survey YouTube 156

Cision

JUNE 11, 2020

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for.

Google 199

Google Blogging Media 199

Ishmael's Corner

MAY 31, 2020

Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

SEO 157

SEO Corporate Blogging Storytelling 157

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Sadly, I still spend way too much time on Google, playing computer games, checking for texts. The post Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals appeared first on Deirdre Breakenridge. There’s no FOMO here!

Blogging 239

Blogging Ethics Social Media Privacy 239

Sword and the Script

FEBRUARY 11, 2025

The same way Google replaced the news, LLMs seem to be doing that to search. Answer very specific questions Marcus Sheridan once turned around a flailing small business with one simple strategy: answering customer questions on a blog in plain language. However, it also offers an end around Googles system of search rankings.

Pitching 129

Pitching Communications SEO Google 129

Sword and the Script

JANUARY 28, 2025

Generative AI answers questions better than search; thats changing behavior where Google was once the new front page it may be losing its influence to LLMs LLMs are the biggest innovation in search since Google , according to Aleyda Solis. Her words were posted to the Moz blog, which makes software tools for SEO.

SEO 110

SEO Publicity Engineering Google 110

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Google News is useful to understand timely coverage of what news outlets are publishing.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 142

Google Engineering SEO Writing 142

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. See you next year! Image credit: Pixabay.

Blogging 159

Blogging Software Google Content Marketing 159

The Resolution Blog

NOVEMBER 4, 2024

So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. PR and SEO are more connected than ever. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet.

SEO 156

SEO Google Digital PR Branding 156

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google. This can include news articles, blogs, and videos. What Can You Use Google Alerts For?

Google 87

Google Publicity Customer Service Web 87

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

MARCH 25, 2025

Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches. ” Tools like Google Keyword Planner help identify high-value local search terms.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. . >>> How can communicators pitch an LLM?

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. For example, I’ve begun reading blog posts – turning them into a podcast. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Ads made $$. It has an amazing 4.9

Creativity 103

Creativity B2B Examples Marketing 103

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

The Proactive Report

FEBRUARY 7, 2018

Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. Schedule posts and fine-tune each post for each platform.

Tools 207

Tools Analytics Google Measurement 207

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Google followed and has done the same with Gemini. If you need help with any of the issues raised in this blog post please contact Stephen Waddington. AI adoption reality versus hype It’s two years since the launch of the ChatGPT large language model by OpenAI.

Corporate 111

Corporate Publicity Communications Enterprise 111

5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Develop a company blog that showcases your expertise and provides real value to readers. The post Building a Powerful PR Strategy for Startups: A No-Budget Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

DECEMBER 19, 2017

Here are some SEO tips that will work for content marketing in 2018: Double down on your content strategy — content is still essential to good SEO, and Google Search Quality Senior Strategist, Andrey Lipattsev says the two most important signals Google uses to rank websites are high-quality content and link building.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Onclusive

JUNE 17, 2020

In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. shows a direct correlation between the length of an article and its appearance on the first page of Google’s search results. Specifically, the average word count of a Google first page result is 1,890 words.

Strategy 273

Strategy Media Television Content Marketing 273

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

5W PR

FEBRUARY 14, 2025

Focus on channels where your stakeholders already engage: Company website (crisis banner) Email list Social media accounts Google Business Profile Local media contacts Create message templates for different scenarios, but customize them for each situation.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. The post Preparing For A Cookieless Future In Digital Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Prowly

FEBRUARY 20, 2025

Before potential customers explore your product or service, they'll determine your value through your online presence management, whether in Google search engine results or social media feeds. Google has tools that show you how quickly a website loads across devices and how it looks on different screens. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 199

Media Newspapers Google Energy 199

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Include it on your website or blog.

Media 245

Media How To Report Social Media 245