Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. There’s no FOMO here!

Blogging 239

Blogging Ethics Social Media Privacy 239

Presspage

FEBRUARY 1, 2019

This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. Understand the limitations. Understanding the basics.

Analytics 154

Analytics Google Measurement Data 154

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. Google is Killing FeedBurner Email; Here are 4 Alternatives. If you want first-party data….

Blogging 160

Blogging Software Google Content Marketing 160

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Use a Period Before Your Tweet.

Social Media 120

Social Media Media LinkedIn Small Business 120

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 142

Google Engineering SEO Writing 142

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. They didn’t just make a movie and drop a link on social media. For example, I’ve begun reading blog posts – turning them into a podcast. Blogging is still a huge part of its marketing machine.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Include it on your website or blog.

Media 245

Media How To Report Social Media 245

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

Cision

DECEMBER 19, 2017

The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search. Search engines drive 300 percent more traffic to sites than social media. This applies not just to blogs but to other content channels.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. Google Analytics. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Encourage players to join online forums, social media groups, and Discord servers where they can interact, share experiences, and provide feedback.

Video 78

Video Trends Marketing Advertising 78

Deirdre Breakenridge

OCTOBER 30, 2017

This past June, I did a quick Google search for my name and the results were shocking. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals. Take an hour or two and dig through several pages of Google and close accounts that no longer align with your goals.

Brand 229

Brand Branding Pinterest Instagram 229

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 87

Google Publicity Customer Service Web 87

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Customers. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. Make it simple for users to share their experiences on social media by providing easy-to-use sharing buttons on the business website and mobile app.

Travel 78

Travel Marketing Privacy Community 78

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

JANUARY 27, 2025

Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation. Digital and Social Media Metrics Social media engagement metrics provide immediate feedback on content performance and audience reception.

Measurement 78

Measurement Tools Analysis Analytics 78

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. While they’re online, they’re also going to be checking their social feeds.

Crisis 225

Crisis How To Small Business Social Media 225

Onclusive

JUNE 17, 2020

Given the increased emphasis on controlling the narrative, it’s no surprise that companies are turning toward owned media options more than ever before. To that end, we’ve compiled the most effective owned media strategies for the modern communicator. Specifically, the average word count of a Google first page result is 1,890 words.

Strategy 273

Strategy Media Television Content Marketing 273

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Prowly

FEBRUARY 28, 2025

If you get high impressions or media pickups, it won't necessarily result in more meaningful engagement, increased brand credibility, or more sales. Decline of traditional media influence. In other words, your press release can get media attention, but it won't necessarily break through to the right audience.

Analytics 104

Analytics Measurement Tools Social Media 104

5W PR

NOVEMBER 11, 2024

Leverage Social Media to Showcase the Hotel’s Charm Use high-quality images and videos to showcase the hotel’s unique features and atmosphere. Encourage guests to share their experiences on social media using branded hashtags. Create a welcoming and inviting environment that makes guests feel at home.

Hotels 78

Hotels Local Travel Marketing 78

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Now is the perfect time to begin. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206