Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Check out our blog >>> 6. Learn from it, tweak it, and try again.

Media Relations 78

Media Relations Writing How To Pitching 78

Flack's Revenge

NOVEMBER 21, 2018

I was writing a Gmail when grey words mysteriously appeared ahead of my typing. After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! I was writing my boss, asking for some much-needed time off: Jordan, can I take off the week after STOPPPPP!!!

Google 168

Google Writing Meeting Banking 168

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. Tools : Google Analytics for website traffic.

Writing 104

Writing Communications How To Internal 104

Sword and the Script

FEBRUARY 11, 2025

The same way Google replaced the news, LLMs seem to be doing that to search. Relative to the average quality across the internet, the writing is probably better. Answer very specific questions Marcus Sheridan once turned around a flailing small business with one simple strategy: answering customer questions on a blog in plain language.

Pitching 131

Pitching Communications SEO Google 131

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 142

Google Engineering SEO Writing 142

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. But, as I said before, sharing these links also helps out whoever’s writing about you. And that works.

Strategy 276

Strategy How To Media Infographics 276

Mindful Marketing

NOVEMBER 27, 2020

It’s second nature to ‘Google’ any online search, but does a company the U.S. The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.”

Google 98

Google Engineering Advertising Advertising 98

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Branding 208

Branding Brand How To SEO 208

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Press release writing can help you gain media coverage. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Include it on your website or blog.

Media 245

Media How To Report Social Media 245

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. How to Use Google Docs with WordPress, and Why It’s Awesome. The title says it all if you love Google Docs and use WordPress this post will tell you how to make the most of both.

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links.

SEO 125

SEO Case Study Conference Retail 125

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Improve the quality of your writing. . Good content is based on good writing. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Ishmael's Corner

APRIL 2, 2020

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.

Blogging 145

Blogging Storytelling Communications Company 145

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JULY 12, 2017

For example, check out all the information Google is able to pull up about IBM. Google knows who the company’s top executives are, what their contact numbers and social channels are, as well as where its main office is thanks to the schema markup it can read. While the title is paramount, it’d be a marketing crime just to stop there.

Branding 236

Branding Brand Engineering Web 236

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. More broadly, here are best practices that I keep in mind when writing a release: Lead with your news — Your headline and subhead are critical. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 198

Media Newspapers Google Energy 198

Sword and the Script

MARCH 4, 2025

Unless you are writing for The Economist, put a byline on it! There are a myriad of reasons, but some of the common ones are a) an ego problem with someone on the team or b) no one wants to be held accountable for the words published. Gated content. We want contact information in exchange for gated content.

Marketing 118

Marketing Fashion Survey Education 118

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Headline writing tips. Google Doc? Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? See the checklist here>> 2.

Measurement 154

Measurement How To Guidelines Analytics 154

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. A mixed legacy.

Corporate 272

Corporate Reputation Employee Policies 272

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research. Otherwise, in my opinion, they’re simply adding to the useless noise that we’re already drowning in.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Buzzstream

JUNE 17, 2024

As of May 2024, Google and Yahoo have new email guidelines to avoid spamming users with unrelated emails. Try a Google Search The easiest way to find relevant people to email is via Google Search. If you wanted to do an email outreach campaign to get people to link to a new travel report, you’d Google search for travel blogs.

How To 123

How To Travel Digital PR Google 123

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. That number is likely to be even higher, now that people are at home all day. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Why your online reputation matters and how ReputationGrower helps you protect it.

Branding 234

Branding Brand Reputation Crisis 234