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Build marketing and PR programs rather than executing campaigns

Sword and the Script

You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. A third example of a program is running a corporate blog like a news site. Over time you can add volume.

Marketing 216
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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144
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AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Setting Program Guidelines Clear guidelines help employees understand what and how to share while maintaining brand consistency. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

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Associated Press Issues AI Guidelines

HMA Public Relations

Abbie Fink shares more on these new guidelines in this blog post. The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Find out more!

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The Generally Understood Rules Governing the Recycling of Blog Content

Prowly

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

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How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159