Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 98

Travel Pitching How To Guidelines 98

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Go ahead and pitch a few article ideas to that site. Does your blog have a decent following? They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 106

Pitching How To Guidelines Agency 106

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. It may seem obvious, but study the publication you’re pitching, and read more than one issue.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Pitch podcasts by noon. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.”

Analysis 173

Analysis Tools SMB Software 173

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. I’m following a team as it prepares its pitch response. You’ll remember that I shared a brief for a start-up focused on the pants market last month.

Pitching 79

Pitching Agency Creativity Guidelines 79

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Examples 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

Bad Pitch Blog

AUGUST 1, 2012

Some housekeeping rules regarding the care and feeding of this blog. In addition to reading the posts, you have other opportunities to interact with Bad Pitch content. 1) We want ALL pitches, good, bad and ugly "Give us your good, your bad. Your unsung pitches yearning to breathe free." But we also profile good pitches.

Pitching 46

Pitching Blogging Guidelines Industry 46

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

Trends 182

Trends Marketing Wikipedia Reddit 182

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., We uphold the standard for a consistent style, though the specifics of some guidelines may change over time.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 76

Blogging How To Print Facebook 76

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Create the Pitch.

How To 105

How To Guidelines Writing Pitching 105

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 61

Blogging How To Small Business Guidelines 61

Stephen Waddington

OCTOBER 11, 2017

How to submit a pitch. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. If you enjoyed this blog post you may like to receive future posts as they are published, via email. Thanks for stopping by.

Writing 111

Writing Guidelines Community Pitching 111

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. That’s gaming the system and violates the quality guidelines published by Google. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time.

SEO 127

SEO Guidelines Google B2B 127

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly.

Blogging 62

Blogging Google Writing SEO 62

Bad Pitch Blog

FEBRUARY 12, 2006

As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. Moron Publicist of the Month: KFC’s Flack Gawker In the aftermath of this outing, the Bad Pitch blog has learned that, while he was probably fried, this publicist was not fired.

Resources 40

Resources Pitching Guidelines Construction 40

Bad Pitch Blog

FEBRUARY 24, 2013

At the #solopr conference , I encouraged attendees to send us good pitches. Send us your successful pitch and a link to the ink for our consideration. There''s competition for coverage regardless of the pitch. Rachel''s ReStore Rakes Rachel notes in her email to the Bad Pitch blog. This didn''t stop Rachel.

Pitching 50

Pitching Conference Guidelines Local 50

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Businesses that blog generate 126% more website traffic than others. Successful Pitches. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Buzzstream

JULY 10, 2024

That is why they mention in their link spam guidelines that “excessive link exchanges” are against their policies, not all link exchanges. Most ABC link exchanges have strict guidelines as to the kinds of sites they let in. Avoid Link Networks and PBNs The best way to avoid these is to avoid people who pitch you on behalf of others.

SEO 117

SEO Guidelines Banking Google 117

Sword and the Script

OCTOBER 25, 2022

More value placed on communications due to the pandemic and guidelines changing so quickly.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Blurred lines.

Communications 148

Communications Crisis International Internal 148

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 120

Media B2B Groups Conference 120

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. So their existing blog can be a great place to start.

Strategy 62

Strategy SEO Pitching Banking 62

PR in High Definition

SEPTEMBER 22, 2020

Am I following the latest government guidelines? As I write this, the government is issuing new guidelines on how many people can gather in public in the UK, and the news sites are speculating about the possibility of curfews being introduced. It’s tiring. And during the pandemic, we’ve all had to think more slowly. Looking Forwards.

Energy 118

Energy Guidelines Government Measurement 118