Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 126

Blogging Survey B2B Analysis 126

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. Mention Them.

Strategy 243

Strategy Writing Social Media Guidelines 243

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. We also run a popular eCommerce marketing blog. Kudos in a major way for saying his main goal was to build awareness of his blog, however.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 109

Writing Case Study Study Insurance 109

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience. Household income.

Writing 105

Writing SEO Pitching Engineering 105

Stephen Waddington

OCTOBER 11, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. If you enjoyed this blog post you may like to receive future posts as they are published, via email. How to submit a pitch. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Guidelines Community Pitching 111

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know!

Guidelines 60

Guidelines Social Media Media Privacy 60

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Always start with editorial guidelines. Understanding what the decision-makers want before you begin writing is a major timesaver. Most online publications have editorial guidelines. Write for the audience. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

Practical Law Construction

DECEMBER 7, 2021

Many years ago I wrote a blog on how an adjudicator should avoid using idiosyncratic language in their decision. Fast forward 12 years, and once again an adjudicator’s decision-writing is in the spotlight. When you see what follows, you’ll see why I could not resist blogging about it.

Writing 100

Writing Construction Enterprise Guidelines 100

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? See the checklist here>> 2.

Measurement 154

Measurement How To Guidelines Analytics 154

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. I publish on this blog here every Tuesday morning.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., We uphold the standard for a consistent style, though the specifics of some guidelines may change over time.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Disregard Media Outlet Guidelines Sending a press release that doesnt adhere to a media outlets style or guidelines wastes everyones time. Pro Tip: Focus on providing value.

Writing 78

Writing Guidelines Construction Examples 78

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Disregard Media Outlet Guidelines Sending a press release that doesnt adhere to a media outlets style or guidelines wastes everyones time. Pro Tip: Focus on providing value.

Writing 78

Writing Guidelines Construction Examples 78

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 173

Analysis Tools SMB Software 173

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 76

Blogging How To Print Facebook 76

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Media Training 195

Media Training Training Crisis Communications Reputation 195

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Google’s Aims. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Prowly

FEBRUARY 2, 2024

Most press releases follow industry standards and guidelines. Today, we’re going to show you exactly […] The post The Anatomy of a Press Release – A Guide for PR Pros appeared first on Prowly Blog. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow.

Guidelines 118

Guidelines Blogging Industry Writing 118

PRSay

JULY 6, 2020

The CDC also has guidelines that you can follow. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization.

Employee 190

Employee Skype Meeting Nonprofit 190

Rock the Status Quo

NOVEMBER 25, 2015

I would like to inform you that I am interested in contributing blog content on your blog “ rockthestatusquo.com “ So, kindly let me know how should I proceed ahead for contribution. If it’s worth taking five minutes to write up a fast pitch, it’s worth adding another few minutes of basic due diligence.

Pitching 100

Pitching Guidelines Community Blogging 100

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter.

How To 105

How To Guidelines Writing Pitching 105

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? Do not forget this step! How high was the quality of content the influencer created?

Marketing 157

Marketing Guidelines Measurement Analytics 157

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 61

Blogging How To Small Business Guidelines 61

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing. Read your writing through critical eyes, and make sure each word works toward your larger point.

Pitching 136

Pitching Writing Journalism Examples 136

Buzzstream

JUNE 17, 2024

As of May 2024, Google and Yahoo have new email guidelines to avoid spamming users with unrelated emails. Your searches may differ based on the kind of outreach, but in most cases you can kickstart your outreach by finding people and sites writing about the same topic as your campaign. Read their bio, blog post, or social posts.

How To 123

How To Travel Digital PR Google 123

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few.

Ethics 137

Ethics Policies Guidelines Employee 137