Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Prepare for your media interviews. 2018 PR Campaign Blog | Copyright © Mora Communications Inc.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Picks from the PR tech blogs and trades In perusing the PR tech vendor blogs and placements, here are some that stood out: a) Making the PR-to-Sales Connection: What’s Next in the ROI Equation? The concept of CRM for PR isn’t new. Give our services a try.

Technology 125

Technology Publicity Software Print 125

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Businesses today must look beyond just print opportunities, and find and interact with their audiences online. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Now, this isn’t always easy because in the scope of news and how it unfolds. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Norton's Notes

DECEMBER 21, 2014

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. About the blog. Anyway, after hours of work here are my top ten.

Blogging 44

Blogging Training Exercises Sports 44

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? How available or responsive are they? Are they articulate?

Leadership 83

Leadership Print Training Radio 83

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. . * Automation is no longer a buzz word. However, it’s not just PR teams taking action.

eBook 120

eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. T his piece written for a 3D printing company , does just that. Quote sources and conduct interviews of third-party experts where possible.

B2B 136

B2B Guidelines Writing Pitching 136

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Action PR

MAY 29, 2019

Issue two includes our exclusive interview with Alisson Becker as he builds up to the Champions League Final with Liverpool, an article showcasing the keepers to watch at this summer’s Women’s World Cup and a look inside the world of the No. For a closer look at Keepers’ Union, ?

Banking 40

Banking Print Interviews Google 40

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Lead media release.

Media 120

Media Television Video Print 120

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh). Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry.

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Report Marketing Survey 64

Doctor Spin

JUNE 29, 2022

How To Demonstrate PR Value. An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR in the Boardroom. Still not convinced? I accept that.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Buzzstream

SEPTEMBER 27, 2018

In this article, I’m going to show you how to triangulate your top performing content, popular angles in your niche, and underexplored areas of interest to generate truly unique content. Now enter the URL for your blog or website (or that of your clients) and sort by the metrics that apply to your content goals. Let’s get started.

Strategy 99

Strategy Analysis Reddit Data 99

MaccaPR

FEBRUARY 11, 2016

Featuring a collection of interviews, video booths and film, the video asks one simple question: “What is one thing you want the world to know about your family?” From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48

Brand Branding Marketing Film 48

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. As mentioned earlier, a social media outreach and a PR outreach will at some point meld, and pushing a print or news story out via social media can greatly magnify its reach and overall impact. Not by a long shot.

Social Media 49

Social Media Newspapers Media Pitching 49

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 5) How do you start off your work day? 8) Favorite movie? Hands-down, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. One of my favorites is his parody of makeup gurus: “Today I’m going to be teaching you: HOW TO BE MAKEUP. &# Fun Fact Carl’s Jr.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Not only did I learn that a PR strategy could include advertising I also learnt how to put this idea into practice.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Burrelles Fresh Ideas

MAY 21, 2024

Through op-eds, interviews, and speaking engagements, leaders can champion the importance of prioritizing mental well-being — both within the organization and in broader societal discourse. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. We can help!

Employee 97

Employee Pinterest Resources System 97

Contently - Strategy

AUGUST 28, 2019

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? In today’s digital age, a well-designed piece of print media can feel like a miracle. When was the last time you took a true vacation?

Travel 108

Travel Content Marketing Examples Airlines 108

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. 4. Tell me one interesting fact about you that you have never revealed on your blog? I did not make it.

Interviews 28

Interviews Fashion SEO Social Media 28

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. . When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40