Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! How will we do it? Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. What are the benefits?

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works.

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How To Biotechnology Case Study Leadership 370

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media.

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Brand Branding How To Measurement 104

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. The post What to do during a PR crisis and how to move on appeared first on Onclusive.

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Crisis How To Crisis Communications Reputation 367

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

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Data Strategy How To Analytics 78

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. How long did people spend reading it? Connect with him on LinkedIn.

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How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. Measuring Content Effectiveness.

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Content Marketing How To Marketing Infographics 240

The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

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Measurement How To Analysis Media 156

Deirdre Breakenridge

MARCH 9, 2020

A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement. It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is

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Community How To Interviews Blogging 293

Sword and the Script

DECEMBER 3, 2024

Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” To the best of my knowledge, I’ve never received a response.

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Software Measurement B2B Training 176

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

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Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

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Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

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Strategy Media Advertising Advertising 418

5W PR

MARCH 29, 2025

Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. PR professionals who can craft compelling narratives across channels while maintaining measurement rigor will help physical properties thrive in an increasingly digital world.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

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How To Content Marketing Conference Analytics 0

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Analytics 231

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

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How To Social Media Product Launch Construction 259

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

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Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Test it with research.

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Strategy How To Resources Employee 265

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

5W PR

DECEMBER 18, 2024

Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results. Understand how the audience interacts with the content and identify patterns and trends. Use analytics tools to track key metrics such as views, shares, likes, and comments.

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Storytelling Brand Branding How To 78

Contently - Strategy

SEPTEMBER 10, 2024

Then, you’ll want to leave placeholders for more timely content — social media videos or blog posts that allow you to jump on trending topics, because they ideally don’t need as much lead time. How do I measure the success of timely content?

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Content Marketing Trends How To Travel 95

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. START MEASURING THE RIGHT METRICS Why is brand recognition important?

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Brand Branding How To Measurement 104

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.

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Data-Driven PR Data Measurement Trends 370

5W PR

NOVEMBER 27, 2024

Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction. The post Beyond the Slots: How To Market Your Casino as a Destination appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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How To Marketing Hotels Local 78

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Measure campaign effectiveness? In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns.

Analysis 104

Analysis Brand Branding How To 104

Contently - Strategy

AUGUST 15, 2024

So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. From there, outline your specific goals, making sure they’re measurable and achievable. earned channels (media coverage, guest blogging, sharing on social, etc.),

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Content Marketing Strategy How To Marketing 65

5W PR

DECEMBER 5, 2024

This enables businesses to allocate resources effectively, target the right audience segments, and measure the impact of their campaigns with precision. The post How to Use AI to Strengthen Your Hospitality Marketing Plan appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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How To Marketing Trends Data 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

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Blogging Writing Creativity Storytelling 170

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Tracking and Measuring the Campaign’s Success It’s essential to track key performance indicators (KPIs) to evaluate the effectiveness of the marketing efforts.

Video 78

Video How To Marketing Television 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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Social Media How To Insurance Insurance 233

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

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Media Training Crisis Communications Conference Corporate 397

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

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Measurement Report Reputation Analysis 195