Prowly

APRIL 11, 2025

Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny. Brands can do the same.

Reputation 104

Reputation Publicity How To Marketing 104

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. A lot of times, there’s not much that’s social about what’s going on in social media. Five Easy Ways to Put the Social Back in Social Media.

Publicity 305

Publicity How To Social Media Video 305

Cision

NOVEMBER 8, 2016

They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites. Next, search for your brand on social media channels to see who’s buzzing about you. Also, follow them on social media. These are like gold. Offer ‘Em Incentive.

Brand 292

Brand Branding How To Social Media 292

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

APRIL 29, 2021

And don’t forget to review your planned communications activity, such as scheduled social media posts, to make sure only the appropriate communications go out at this time. The post What to do during a PR crisis and how to move on appeared first on Onclusive. DON’T be unavailable, respond too quickly or too slowly.

Crisis 367

Crisis How To Crisis Communications Reputation 367

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Figure out a social media content strategy. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community?

Content Marketing 95

Content Marketing Trends How To Travel 95

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Do a “how-to”. The post How to Create Content Fast – Create one month of content in a day appeared first on Christina Daves.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

5W PR

MARCH 29, 2025

Their PR teams amplified these experiences through strategic social media coverage, resulting in a 23% increase in restaurant bookings within three months of launch. These events create natural content opportunities across traditional and social media while reinforcing the property’s position in luxury gaming.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

5W PR

DECEMBER 5, 2024

Furthermore, AI can automate repetitive tasks, such as social media scheduling and email marketing, freeing up marketers to focus on strategic initiatives. Leveraging AI for Social Media Marketing Social media has become an indispensable tool for hospitality businesses to connect with their target audience.

How To 78

How To Marketing Trends Data 78

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Do you have an ongoing social media campaign? Consider how and where you connect with your audience and identify any challenges or issues you need to keep on top of. Perhaps you have a widespread international pickup to consider.

How To 265

How To Media Software Agriculture 265

5W PR

DECEMBER 18, 2024

Leveraging Social Media for Maximum Impact Social media platforms provide a powerful platform for sharing the brand’s story and engaging with the audience. Encourage the audience to create their own stories and share them on social media using a branded hashtag.

Storytelling 78

Storytelling Brand Branding How To 78

5W PR

DECEMBER 29, 2024

Digital and E-commerce The rise of e-commerce has transformed the way consumers shop, with a growing expectation for seamless omnichannel experiences, personalized recommendations, and social media integration. Invest in robust technology infrastructure to support data collection, analysis, and personalization efforts.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

5W PR

APRIL 7, 2025

Here’s how to use different data sources: Keyword Research and Search Intent SEMrush data shows that understanding search intent improves organic traffic by up to 68%. The post How to Develop a Data-Driven Content Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Data 78

Data Strategy How To Analytics 78

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. How are we lacking emotionally ? Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Its never pretty.

Social Media 52

Social Media Media Course Blogging 52

5W PR

DECEMBER 21, 2024

Digital and E-commerce The rise of e-commerce has transformed the way consumers shop, with a growing expectation for seamless omnichannel experiences, personalized recommendations, and social media integration. Invest in robust technology infrastructure to support data collection, analysis, and personalization efforts.

Consumer 78

Consumer How To Privacy Fashion 78

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better. DO be an engaged part of the #scicomm community.

Twitter 347

Twitter Social Media Conference Community 347

5W PR

NOVEMBER 27, 2024

Utilize social media platforms to engage with the audience, share behind-the-scenes content, and run contests. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns.

Analysis 104

Analysis Brand Branding How To 104

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. In our first blog in the series, we dive into Facebook and Instagram. By Lisa Zanchi, Director, Digital Marketing.

Instagram 164

Instagram Social Media Facebook Trends 164

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. These are some great ways to increase brand visibility through socials.

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Social media engagement which tracks likes, shares, comments, and followers.

Video 78

Video How To Marketing Television 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

DECEMBER 4, 2024

Leverage Social Media Social media platforms are powerful tools for spreading virality. Track metrics such as downloads, engagement, and social media shares to identify what’s working and what’s not. It should be attention-grabbing, memorable, and relevant to the target audience.

Viral 78

Viral How To Advertising Advertising 78

Contently - Strategy

AUGUST 15, 2024

So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. KPIs (key performance indicators) are quantifiable content metrics that show how close you are to achieving your goals. earned channels (media coverage, guest blogging, sharing on social, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

PR for Anyone

OCTOBER 11, 2021

Here’s a short PR Tip video I did on ideas to pitch the media that might give you some other ideas too: Learn More at www.3StepstoPRSuccess.com. And read more articles at www.christinadaves.com/blog/prforrealtors. 3StepstoPRSuccess.com. Set up a call if you want to chat more at www.ChatwithChristina.com.

Real Estate 221

Real Estate Pitching How To Television 221

5W PR

JANUARY 16, 2025

A consistent and engaging brand voice across all communication channels social media, press releases, website content, and even influencer collaborations helps build brand recognition and fosters a loyal customer base. Highlight new product launches, brand collaborations, and unique stories that pique media interest.

Brand 78

Brand Branding Marketing How To 78