Business Wire

FEBRUARY 21, 2017

Still the most frequently asked question we receive is: What makes a good news release headline and how long should it be? The key to writing a good news release headline is to be both compelling and informative. Trigger words can be question words like what, how or why?

Writing 220

Writing Report How To Google 220

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To Internal 104

Presspage

MARCH 18, 2025

Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. Provide constructive criticism on what works, what doesnt, and how it could be improved. Use AI for a first draft, then critique it Ask AI to generate a pitch, but dont stop there.

Examples 78

Examples Pitching Writing How To 78

Business Wire

JANUARY 27, 2021

One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Once the news is public, how can they leverage it to generate discussions and more visibility?

Blogging 338

Blogging Writing Publicity Company 338

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what we did—and how other content marketers can apply these learnings to their own strategies. Needless to say, a lot has changed since then.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. But, as I said before, sharing these links also helps out whoever’s writing about you. And that works.

Strategy 276

Strategy How To Media Infographics 276

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Cyrus Shepard of Moz wrote a great article describing his experiments with content style : how added “structure” for content pieces increased the length of time readers engage with the content.

How To 308

How To Tools SEO System 308

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. So how do you create a successful PR strategy if it’s not instinctive or obvious? Once the strategy is nailed down you’re ready to write the PR plan.

Strategy 265

Strategy How To Resources Employee 265

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. The post How to Survive this Crisis appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Cision

JANUARY 9, 2018

Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman. VP of Brand & Corporate Marketing.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. I wanted to share some insights and tips for how we put our list together so that you can also benefit from this amazing tool.

Branding 208

Branding Brand How To SEO 208

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. That landed with me because most of my paid work is anuran B2B SaaS and software. Let’s talk.

Software 176

Software Measurement B2B Training 176

Prowly

MARCH 22, 2024

In reality it is crucial to shape your narrative and deliver it to the right media, not […] The post How to Write a Great Press Release: Best Practices, AI Tips & Examples appeared first on Prowly Blog. In the 19th century.

Examples 118

Examples Writing How To Blogging 118

Cision

JULY 11, 2017

Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

How To 265

How To Media Software Agriculture 265

Cision

JANUARY 8, 2018

The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services. If you’re struggling on how to write your event keynote announcements, check out our blog post How to Hit the Right Notes with Keynote Speaker Announcements.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

Remote PR Jobs

FEBRUARY 27, 2022

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. Looking for tips on how to land interviews?

Writing 130

Writing How To Interviews Pitching 130

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Cision

MAY 31, 2017

To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Branding Brand How To 243

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. They may even face multiple job offers. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

How To 78

How To Media Crisis Pitching 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JULY 24, 2017

Here are five tips to avoid the template trap when writing event speaker announcements: 1. Ensure you’re not missing out on valuable content marketing opportunities by blogging about conferences and tweeting out the most memorable moments. Pump Up the Volume with an Exciting Headline.

Trade Shows 209

Trade Shows How To Conference Examples 209

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers.

Twitter 347

Twitter Social Media Conference Community 347

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Writing & Editing of Miscellaneous PR Assets. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. How do you fix this? I publish on this blog here every Tuesday morning. Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget.

Content Marketing 200

Content Marketing B2B Marketing How To 200