Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Identify relevant journalists and media outlets covering the industry. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Set up alerts for keywords related to the brand or industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

Social Media 125

Social Media Study Blogging Company 125

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Build relationships with journalists and influencers in the same industry to secure media coverage. Participate in industry events and collaborate with complementary brands to increase visibility.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Share a statistic about your industry. I want to make it easy for you. Share an inspirational quote.

Real Estate 227

Real Estate How To Infographics Video 227

Rock the Status Quo

NOVEMBER 3, 2014

Is it fair that they label all PR pros as hopeless, tarring and feathering the entire industry when their frustration bubbles over? I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. No wonder most journalists don’t welcome phone calls!

Pitching 167

Pitching Infographics Small Business Media Relations 167

5W PR

MARCH 1, 2025

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture. billion by 2028.

Education 78

Education Analysis Measurement Infographics 78

5W PR

APRIL 7, 2025

The post How to Develop a Data-Driven Content Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. With consistent effort and attention to data, you’ll create content that consistently meets both audience needs and business objectives.

Data 78

Data Strategy How To Analytics 78

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

5W PR

JULY 18, 2024

The cyber tech industry is a dynamic force that’s shaping today’s world. Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Press releases and media outreach Strategic press releases announce new solutions, industry insights, or company milestones.

Industry 78

Industry Crisis Communications Crisis Infographics 78

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 220

Writing Report How To Google 220

Deirdre Breakenridge

FEBRUARY 1, 2016

A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

5W PR

AUGUST 12, 2024

In this landscape, the cybersecurity industry plays a critical role in safeguarding digital assets and infrastructure. However, the industry itself faces a significant challenge: building trust in an environment inherently defined by threats. This complexity can create a knowledge gap between the industry and the public.

Industry 78

Industry Education Infographics Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos.

Strategy 193

Strategy Reputation Infographics Banking 193

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Cision

APRIL 13, 2017

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.). As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

MAY 2, 2015

Public relations professionals should be implementing the same owned media tactics within their own industries. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Buzzstream

APRIL 16, 2025

We started off by looking for high-relevant links, going to universities, and doing outreach to universities, creating tools that were highly industry-specific, but we found that the link velocity wasn’t there. So if there’s an infographic on a page, it won’t read it. So what is that gonna do to the infographic?

Digital PR 62

Digital PR SEO Agency Infographics 62

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand. Content marketing involves much more than just writing blogs.

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

The Hoyt Organization

AUGUST 9, 2024

The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 80

Travel Tourism Industry Publicity 80

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. Content distribution channels can be divided into owned channels (website/blog, email newsletters, social media, etc.), earned channels (media coverage, guest blogging, sharing on social, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Swap paid content for owned . Bylines, bylines, bylines.

Infographics 149

Infographics Retail Resources Employee 149