Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. LinkedIn Blog Posts. Ebooks and Whitepapers.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

5W PR

OCTOBER 18, 2024

That means creating high-quality content that is informative, engaging, and relevant to the target audience. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use data-driven insights to inform future decisions. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. The focus was more on quality of content. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Provide Useful Information. Another strategy to employ involves providing users with useful information. Flo has even become a bit of a celebrity with almost five million likes on Facebook.

Industry 222

Industry How To Insurance Insurance 222

5W PR

OCTOBER 15, 2024

Every company needs to have information on its customers, including demographics, such as age, gender, income, location, and other details that help the company segment its target market. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If you have a decent amount of blog content, the answer is probably yes. But the key is to have a goal.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. The attributes of blog posts.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Changes in competitive positioning. Implications for specific departments. Requirements. About Us page. New images.

Communications 250

Communications How To Telecommunications Employee 250

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time.

Strategy 70

Strategy SEO Infographics Meeting 70

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. Successful platforms integrate responsible gaming information into their promotional content, showing commitment to user welfare while building trust.

Education 78

Education Analysis Measurement Infographics 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work.

Writing 220

Writing Report How To Google 220

Cision

APRIL 13, 2017

That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

JULY 21, 2017

Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Or check out blog topic generators from HubSpot or Portent.

Infographics 157

Infographics Writing Tools Google 157

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. With that information in hand, keyword research can help inform you about where to focus your efforts as you create SEO-driven content moving forward.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics. But it’s more than that. Product reviews. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. This can help prevent customer churn and encourage repeat business.

Strategy 193

Strategy Reputation Infographics Banking 193

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Businesses can build a devoted following using content marketing that is informative and compelling. Content should begin, if possible, with trusted information from convincing, third-party experts.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Contact information : Ensure journalists can quickly get in touch. The angle or information you highlight for one journalist or media outlet might need to differ for another.

Writing 78

Writing How To Product Launch Crisis 78

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. The cost: HubSpot’s repository of information is free, but you may need to give them your email address to access certain documents. Create a social media content calendar. Design a website. It’s a small price to pay. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Do you remember the first time you reported PR results to a C-suite executive?

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

AUGUST 23, 2024

In the relentless pursuit of audience attention, content creators face the challenge of delivering information that is both engaging and informative. Making information engaging Humans possess an innate love for stories. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78