Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

AUGUST 20, 2014

Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. One way I do this is by having students create infographics around a given topic. Plus, it can span a couple platforms.

Social Media 279

Social Media How To Infographics Media 279

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR? Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

Social Media 125

Social Media Study Blogging Company 125

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Clearly, you’re doing something right if all these different sites and publications are talking about you.

Strategy 276

Strategy How To Media Infographics 276

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Presspage

OCTOBER 12, 2017

This infographic is about the challenges PR professionals face. What are your main challenges in public relations? Here you will find our latest infographic. Using infographics can help you gain more traffic. Interested in learning more about how to use infographics in your newsroom?

Infographics 84

Infographics Pinterest Publicity Media 84

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157

5W PR

FEBRUARY 9, 2025

Many founders believe they need deep pockets to make an impact through public relations, but the reality tells a different story. Start by mapping your target audience and the publications they read. Develop a company blog that showcases your expertise and provides real value to readers.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Melissa Agnes

SEPTEMBER 14, 2014

Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog. Check out Chris’s infographic board on Pinterest. How to monitor and gauge sentiment in a crisis. What a triage response is and how to set your team up with one. When to take conversations offline and when to address them publicly on social.

Social Media 249

Social Media Crisis Media Pinterest 249

Cision

JUNE 16, 2017

Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Blog post explaining new changes. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Rock the Status Quo

NOVEMBER 3, 2014

This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired. Public Relations Rock The Pitch media relations pitching'

Pitching 167

Pitching Infographics Small Business Media Relations 167

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. The post Social Media Strategies for Alcohol Brands: Staying Compliant and Creative appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Creativity 78

Creativity Social Media Strategy Brand 78

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). But coming up with the content can be grueling and actually quite stressful. I want to make it easy for you.

Real Estate 227

Real Estate How To Infographics Video 227

5W PR

APRIL 7, 2025

The post How to Develop a Data-Driven Content Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. With consistent effort and attention to data, you’ll create content that consistently meets both audience needs and business objectives.

Data 78

Data Strategy How To Analytics 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. Public relations really does affect the brand’s ability to compete in a crowded marketplace. If you like exposure to a variety of players across the company, public relations can provide this opportunity. The public relations industry is constantly evolving. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

AUGUST 1, 2024

Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information. Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business. With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Let’s see how public relations can attract organic traffic to your website. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. The post Promoting Esports Betting Platforms Through Strategic PR Partnerships appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Education 78

Education Analysis Measurement Infographics 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Buzzstream

APRIL 16, 2025

So what they started doing is curating these data sets using high DA sites for and publication specifically. So if there’s an infographic on a page, it won’t read it. Daniele: But if you give it, if you give it the infographic and say, read what’s on this infographic, it can read it. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

5W PR

NOVEMBER 2, 2016

Public relations takes a lot of time, effort, and persistence. Consider whether your shoppers are more inclined to trust a banner ad on a random webpage or an article or ad in a trusted publication like Forbes or Entrepreneur. Most businesses think that marketing is the best way to target customers. Attract attention. Stir up interest.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

MAY 2, 2015

Public relations professionals should be implementing the same owned media tactics within their own industries. Social media means PR pros can now create content pieces that can be shared directly with the public. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. It serves as the ignition for conversations, nurtures interaction, and ultimately crafts public perception.

Publicity 78

Publicity Strategy How To Marketing 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Real Estate 88