5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact.

Creativity 78

Creativity Social Media Strategy Brand 78

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. Publish more than once in the same blog. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. LinkedIn Blog Posts. Content Recycling.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

FEBRUARY 9, 2025

Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through social media rather than email.

Strategy 78

Strategy Case Study Pitching Measurement 78

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). But coming up with the content can be grueling and actually quite stressful. Post something seasonal.

Real Estate 227

Real Estate How To Infographics Video 227

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If you have a decent amount of blog content, the answer is probably yes. But the key is to have a goal.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Create Content That Your Audience Will Love.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. For example, you can adapt longer-form content to rank for certain keywords or repurpose a blog post into bite-sized social media posts for better engagement.

Strategy 70

Strategy SEO Infographics Meeting 70

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Blog About It. A great way to boost the exposure of your press release posts is to blog about them.

Social Media 76

Social Media Media Mobile Infographics 76

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

APRIL 13, 2017

This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 210

Media Automotive Resources Product Launch 210

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 143

eBook YouTube Video Social Media 143

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Content marketing involves much more than just writing blogs. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant.

Infographics 120

Infographics eBook Content Marketing Video 120