5W PR

FEBRUARY 9, 2025

Twitter lists help you follow and engage with relevant journalists. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work. Develop a company blog that showcases your expertise and provides real value to readers.

Strategy 78

Strategy Case Study Pitching Measurement 78

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. It shows that there is a much higher amount of sharing being done on Twitter than on Facebook.

Infographics 81

Infographics Pinterest Case Study Facebook 81

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Relevant research to demonstrate why you’re making these rebranding decisions. Changes in competitive positioning.

Communications 250

Communications How To Telecommunications Employee 250

PR 20/20

NOVEMBER 11, 2016

You can connect with Michael ( @MichaelPeggs ) on Twitter. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item.

Infographics 80

Infographics SEO Strategy Viral 80

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. This content strategy works particularly well on platforms like Twitter and Instagram, where esports fans already actively engage with gaming content.

Education 78

Education Analysis Measurement Infographics 78

Deirdre Breakenridge

FEBRUARY 1, 2016

A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 150

Community Creativity Content Marketing Infographics 150

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Branding Brand Video 72

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Content marketing involves much more than just writing blogs. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant.

Infographics 120

Infographics eBook Content Marketing Video 120

Rock the Status Quo

JANUARY 12, 2016

I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. I do this to promote each new piece of content.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Rock the Status Quo

JANUARY 12, 2016

I’m thinking of ways to continue to repurpose the chat, so… I’m using each transcript of a past Twitter chat to create a “Best Tweets of” upload to SlideShare, showcasing questions from each chat, and the best 5-6 tweets responding to each question. I do this to promote each new piece of content.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Connect with Lisa on Twitter: @LisaArledge. Best of all, the new content will use fewer resources than similar pieces created from scratch.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Communications Conversations

NOVEMBER 24, 2014

Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. I’ve blogged about Microsoft Stories before , but I’m a big fan. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Please, God. I’m begging you.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Include a video post or infographic in your blog lineup. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Cision

APRIL 18, 2016

Trolls also like blogs and social media channels. Of social media channels, trolls prefer sending abusive social mentions on Twitter. Set up notifications when comments are left on your blog, too. Get the free infographic! Both have a 39 percent chance of a troll visiting. Why do they speak up?

Branding 120

Branding Brand Crisis Crisis Communications 120

Stuart Bruce

JANUARY 26, 2015

The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write, on how national politicians should use Twitter. Best Practice Guide for MPs Using Twitter. is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK.

Twitter 60

Twitter Government Infographics Policies 60

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Follow me on Twitter. type insights.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

OCTOBER 9, 2015

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Q1: Why are influencers important to a business wanting to grow a Twitter presence? Q2: How can a business build their influencer list on Twitter? A2: Do a Twitter bio search on FollowerWonk.com using a keyword for your industry or topic.

Twitter 100

Twitter Leadership Infographics Video 100

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 148

B2B Marketing Survey Software 148

Waxing UnLyrical

MAY 28, 2013

Finding Keywords: The First Step to Blogging Success. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. Based in the Washington, D.C.,

Marketing 88

Marketing Infographics B2B Content Marketing 88

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content. Take the byline and convert the information to a blog post. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence. Advanced SmARTy Pants.

Infographics 78

Infographics Web Resources Tools 78

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Even the once text-only Twitter has transformed into a visual gallery with its Twitter Cards. Move on from the staid old blog posts and white papers to more interactive content.

Social Media 120

Social Media Media Airlines Video 120

HMA Public Relations

FEBRUARY 23, 2018

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. The post Twitter Analytics Takeaways appeared first on HMA Public Relations.

Analytics 44

Analytics Twitter Blogging Publicity 44

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Evoke Visual Clarity. White Space is Visual Gold.

Infographics 103

Infographics Radio Instagram Sports 103

Waxing UnLyrical

DECEMBER 2, 2013

The Life Cycle of a Blog Post. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Ken Mueller shares how to generate traffic for your blog, and extend the life cycle of your posts. Infographic: Facebook ad cheat sheet. Based in the Washington, D.C.,

Small Business 104

Small Business Infographics Facebook Resources 104

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Encourage more prospects to download content such as a white paper, e-book or infographic.

Social Media 97

Social Media Media YouTube Facebook 97

The Proactive Report

FEBRUARY 25, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list. Without strategic planning it’s a hit-and-miss operation. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

Buzzstream

DECEMBER 5, 2023

Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. If you have additional criteria like number of Twitter followers, or minimum update frequency, you can continue filtering down your list. How would they pitch their blog to someone else in their niche?”

Resources 103

Resources Infographics Analysis Writing 103