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Five Reasons Why You Should Use Photos and Videos in a News Release | Business Wire Blog

Business Wire

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

Deirdre Breakenridge

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences. FEEL First Before You Communicate.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. By contrast, video is harder to experiment with in that way.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

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Five Ways To Repurpose Your Video Content

Prohibition

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

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Build Organic Traffic for Your Organization by Creating Content for Your Specific Audience

5W PR

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.