Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 115

Content Marketing SEO Case Study How To 115

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Register for Gini Dietrich’s webinar today! Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. How are you going to change?

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Create a social media content calendar. Design a website. QuickSprout University.

Resources 120

Resources Marketing Small Business eBook 120

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. Instead of simply sending a press release to these influencers, consider offering to guest blog, or partner up for a webinar or podcast.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. I’ve blogged about Microsoft Stories before , but I’m a big fan. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

Sword and the Script

SEPTEMBER 10, 2020

Webinars draw the most interaction by far, according to respondents. Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

HMA Public Relations

MARCH 9, 2021

Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. Content marketing is just one of the many facets that make up a successful and strategic communications plan. So how do businesses create content to promote their business?

Infographics 98

Infographics Content Marketing Agency Communications 98

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 139

B2B Video Marketing Survey 139

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Resources Education Creativity 68

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence. Advanced SmARTy Pants.

Infographics 78

Infographics Web Resources Tools 78

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

B2B 99

B2B Case Study Survey eBook 99

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.

Infographics 78

Infographics Engineering Comparison Case Study 78

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year.

B2B 146

B2B Marketing Survey Software 146

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc.

Trends 100

Trends Media SEO Analytics 100

Stern + Associates

JULY 24, 2024

This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Use marketing automation tools to streamline and synchronize your campaigns across channels.

B2B 114

B2B Marketing Analytics Case Study 114

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Here are three types of content prospects find valuable: 1.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies. Sound good?

Communications 78

Communications Infographics Financial Software 78

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. If you don’t get enough chances to write at work, start a blog. Offer to guest blog. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.

Measurement 119

Measurement Writing Content Marketing Infographics 119

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Infographics 100

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. That’s why you need to do more than just blogging. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. What does it include?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Facts and figures are generally well-received and can support your company’s position.

Leadership 89

Leadership Survey Exercises Education 89

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Content output: 1-2 blog posts per week and 1 report or e-book per year. ” The blog isn’t Walmart’s sole contact with its entire customer base. .

Content Marketing 110

Content Marketing Company Strategy How To 110

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. B2B prospects want published pricing.

B2B 91

B2B Report Survey Marketing 91

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 137

eBook Product Launch Software Internal 137

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML].

Content Marketing 100

Content Marketing Marketing Enterprise Infographics 100